Go-To-Market Strategy & Launch PlaybooksAlana Botdorf
I help founders, leaders, and companies turn great ideas into market-ready strategies with clarity and precision. From messaging to positioning to sales enablement materials, I build customized go-to-market frameworks that connect your brand story to revenue results.
Offerings include:
Go-to-market strategy development, launch playbooks, product messaging, campaign frameworks, and internal enablement decks.
(Pricing varies by scope, typically $3,000–$5,000 depending on product complexity, market research depth, and the number of deliverables included. Fractional or ongoing GTM consulting available upon request.)
What's included
Deliverable 1: Market & Positioning Review
I’ll analyze your target market, competitors, and current positioning to identify key opportunities for differentiation.
Deliverable 2: Messaging & Value Proposition Framework
I’ll craft clear, audience-centered messaging that defines your unique value and aligns with your overall brand strategy.
Deliverable 3: Go-To-Market Roadmap
You’ll receive a structured GTM plan outlining audience segments, outreach strategies, content priorities, and timeline recommendations.
Deliverable 4: Launch or Sales Enablement Deck
I’ll create a supporting deck or document to communicate your strategy internally or externally for launch alignment.
Deliverable 5: Playbook or Implementation Guide
You’ll receive a polished reference document summarizing key actions, responsibilities, and assets for seamless execution.
FAQs
Absolutely. My GTM frameworks are built around your audience, offering, and goals.
Both. I can deliver the strategy only, or include presentation design and messaging assets.
Starting at$3,500
Duration1 week
Tags
Canva
G Suite
Microsoft Office 365
Brand Strategist
Business Strategist
Consultant
Service provided by
Alana Botdorf Denver, USA
Go-To-Market Strategy & Launch PlaybooksAlana Botdorf
Starting at$3,500
Duration1 week
Tags
Canva
G Suite
Microsoft Office 365
Brand Strategist
Business Strategist
Consultant
I help founders, leaders, and companies turn great ideas into market-ready strategies with clarity and precision. From messaging to positioning to sales enablement materials, I build customized go-to-market frameworks that connect your brand story to revenue results.
Offerings include:
Go-to-market strategy development, launch playbooks, product messaging, campaign frameworks, and internal enablement decks.
(Pricing varies by scope, typically $3,000–$5,000 depending on product complexity, market research depth, and the number of deliverables included. Fractional or ongoing GTM consulting available upon request.)
What's included
Deliverable 1: Market & Positioning Review
I’ll analyze your target market, competitors, and current positioning to identify key opportunities for differentiation.
Deliverable 2: Messaging & Value Proposition Framework
I’ll craft clear, audience-centered messaging that defines your unique value and aligns with your overall brand strategy.
Deliverable 3: Go-To-Market Roadmap
You’ll receive a structured GTM plan outlining audience segments, outreach strategies, content priorities, and timeline recommendations.
Deliverable 4: Launch or Sales Enablement Deck
I’ll create a supporting deck or document to communicate your strategy internally or externally for launch alignment.
Deliverable 5: Playbook or Implementation Guide
You’ll receive a polished reference document summarizing key actions, responsibilities, and assets for seamless execution.
FAQs
Absolutely. My GTM frameworks are built around your audience, offering, and goals.
Both. I can deliver the strategy only, or include presentation design and messaging assets.
$3,500