Go-To-Market Strategy & Launch Playbooks

Pro

Alana Botdorf

Starting at

$

3,500

About this service

Summary

I help founders, leaders, and companies turn great ideas into market-ready strategies with clarity and precision. From messaging to positioning to sales enablement materials, I build customized go-to-market frameworks that connect your brand story to revenue results.
Offerings include: Go-to-market strategy development, launch playbooks, product messaging, campaign frameworks, and internal enablement decks.
(Pricing varies by scope, typically $3,000–$5,000 depending on product complexity, market research depth, and the number of deliverables included. Fractional or ongoing GTM consulting available upon request.)

FAQs

  • Can you adapt to my industry?

    Absolutely. My GTM frameworks are built around your audience, offering, and goals.

  • Do you provide design or just strategy?

    Both. I can deliver the strategy only, or include presentation design and messaging assets.

What's included

  • Deliverable 1: Market & Positioning Review

    I’ll analyze your target market, competitors, and current positioning to identify key opportunities for differentiation.

  • Deliverable 2: Messaging & Value Proposition Framework

    I’ll craft clear, audience-centered messaging that defines your unique value and aligns with your overall brand strategy.

  • Deliverable 3: Go-To-Market Roadmap

    You’ll receive a structured GTM plan outlining audience segments, outreach strategies, content priorities, and timeline recommendations.

  • Deliverable 4: Launch or Sales Enablement Deck

    I’ll create a supporting deck or document to communicate your strategy internally or externally for launch alignment.

  • Deliverable 5: Playbook or Implementation Guide

    You’ll receive a polished reference document summarizing key actions, responsibilities, and assets for seamless execution.

Duration

1 week

Skills and tools

Brand Strategist

Business Strategist

Consultant

Canva

Canva

G Suite

G Suite

Microsoft Office 365

Microsoft Office 365

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