What's included

• Discovery Consultation

  Let's discuss your wants, needs + everything in between. In this session, I will gain a clear understanding of your brand values, elements, and aesthetic.

• Mood Board

  The visual representation of the feel, aesthetic, and mood of your brand. This will be created to translate your brand's aesthetic and confirm that I understand your vision clearly.

• Brand Strategy

  Let's develop a brand strategy! This is the foundation of your brand. Let's curate a strong and memorable brand identity that resonates with your target audience and sets you apart from your competitors.

• Logo Suite

  A primary, secondary, alternative, submark (optional) logo + favicon (optional)

• (8) Eight Social Media Templates

  Social media templates for platforms of your choice. This includes feed posts, story posts, reel covers + highlight covers. A branding tool that will promote cohesiveness.

• Brand Guidelines

  A comprehensive outline of key elements and rules for use of your brand's visuals. A reference for 3rd parties using your brand elements (logo, icons, ect).

• Color Palette

  4-8 colors that evoke the right emotions and resonate with your brand's personality.

• (3) Three Typography Fonts

  Fonts that align with your brand's style and are easy to read across various platforms.

• (4) Iconography + Supporting Graphics

  Simple design features like random doodles to be added to your pattern or drawings of items key to your brand's identity.

• Monogram Pattern

  (Optional) monogram pattern recommended for branding and packaging usage

• Brand Stationary

  (Optional) Additions like business cards, clothing tags, envelopes

• (2) Modification Round

  Modifications are accepted! I will happily make minor changes to your design. You have up to 2 modification requests.