Branding & Identity

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About this service

Summary

Your brand identity is important—it's the face of everything you do. Whether you need a complete refresh or a quick reset, I dive deep into your challenges, customers, and competitors to become your confidante and problem-solver. With strategy and storytelling hand-in-hand, I work with you to craft, refine, and elevate your brand.

What's included

  • Brand narrative

    We'll start by uncovering your brand’s true north and get to the root of what makes you, you. Together, we'll define a brand story grounded in purpose and truth.

  • Brand voice + tone

    Your brand voice defines who you are. It is constant and unwavering. Your tone shifts to match the medium, message, and audience. Together, we’ll carve out an authentic voice and tone that will set you apart from the competition.

  • Brand guidelines

    Once we've unearthed your brand's core identity, we'll translate that into a comprehensive book of brand guidelines. These guidelines will act as a roadmap, ensuring consistency in your messaging and overall brand experience, from website copy to social media posts.


Skills and tools

Creative Director
Copywriter
Figma
Gmail
Keynote
Microsoft Teams
PowerPoint

Industries

Advertising

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