Full-funnel email strategy that makes sense for your brand by Amisha Khemka

Full-funnel email strategy that makes sense for your brand by Amisha KhemkaFull-funnel email strategy that makes sense for your brand by Amisha Khemka

Full-funnel email strategy that makes sense for your brandAmisha Khemka

I build end-to-end email programs that grow with your brand.

From full-funnel strategy to one-off campaigns, I handle the strategy, copy, design, and analytics - so you get emails that look good AND perform better.

My background in visual arts and product management means you're not only getting an email marketer, but also someone who thinks about both data and design, because great emails need all three.

What's included

Email strategy & audits

Let's look at what's working (and what's not) in your email program. You'll get a detailed game plan covering your flows, campaigns, list health, and growth opportunities. Plus actionable steps to make it all happen.

Welcome & onboarding flows

First impressions count. We'll build a welcome series that introduces your brand without overwhelming subscribers. From product education to community building, we'll get them excited to hear from you.

Retention & lifecycle campaigns

Keep your subscribers around for the long haul with targeted campaigns that hit at just the right moment. Post-purchase flows, win-back campaigns, and VIP nurturing that feels personal, not pushy.

Promotional campaigns & launches

Product drops, seasonal campaigns, and flash sales that create genuine excitement. We'll plan, write, and design emails that stand out in crowded inboxes and drive action.

Newsletter strategy & execution

Regular newsletters that people actually want to read. We'll develop themes, content pillars, and an editorial calendar that keeps your audience engaged between purchases.

Email design & development

Custom email designs that match your brand and actually work across inboxes. From wireframes to final HTML, everything's tested to look good everywhere.

Email analytics & optimization

Regular performance analysis and A/B testing to keep improving. You'll get insights on what's working, what isn't, and what to try next. No vanity metrics, just actionable data.

List growth & segmentation

Smart strategies to grow your list and keep it healthy. We'll set up segments, cleanup workflows, and acquisition tactics that bring in the right subscribers.

FAQs

Depends on scope, but most email programs take 4-6 weeks to build from scratch. Individual campaigns can be turned around in a few days/weeks. Monthly retainers are available for ongoing support.

Absolutely. I can work with your current templates or create custom designs that match your brand.

Beyond opens and clicks, we look at, conversion rate, revenue per subscriber, list growth rate, and engagement over time - basically metrics that actually matter for your business.

I'm platform-agnostic but have extensive experience with Klaviyo, Mailchimp, and Mailerlite.

I handle everything - strategy, copy, design, and analytics. It's all connected, and it all matters.

Every brand is different, but we typically see improved open rates, click-throughs, and most importantly - better revenue per email.

I work with brands who care about quality and connection. My sweet spot is DTC, but I've worked across food, education, wellness, and tech.

I offer project-based and retainer options. We'll discuss scope and find what works for your budget.

Amisha's other services

Cover image for Content strategy that builds community (and drives revenue)

Content strategy that builds community (and drives revenue)Contact for pricing

Contact for pricing

Schedule a call