Brand Identity

Paola Nuno

(0)

Starting at

$

2,500

About this service

Summary

This package is ideal for businesses looking to create a brand identity or re-brand a current one.
Timeline
We will start with a one on one call or email exchange where we will discuss key brand elements such as competitors, brand values, target audience, vision, etc. We will then discuss designs that best suit your brand and that you can choose from.
After our conversation I will make a mood board, the mood board will go along with the brand designs. The mood board will allow us to choose the brand direction that best suits your brand.
Once the brand direction is chosen, I will create two brand directions that will be made up of a logo, color palette, typography, and some real life applications (mock-ups).
Final changes will be made after the brand identity is chosen. From here we can refine some mock-ups or make logo changes that best suit your brand.
Final assets will be delivered once you are happy with your design :)

What's included

  • Primary Logo

    This will be the logo mark that will primarily represent your brand. It will be the mark mainly used that will include your brands primary colors and font. This logo is to be used as your website header and social media account profile picture.

  • Secondary Logo

    This will be a simplified version of your primary logo. This design is created to be legible when resized, especially when it's smaller.

  • Mood Board

    The mood board will be a collage of images that will help us choose the brand direction. This will include color palettes, typography, and logo ideas.

  • Color System & Typography

    The color palette and typography will be unique to your brand. An unique color palette and type combination can make your brand stand out from the rest.

  • Brand Guidelines

    Your brand guidelines, also known as your style guide, will give you everything you need to know going forward in the sense of knowing how to properly use your logo. This will be sent in a PDF format.

Skills and tools

Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator
Adobe Photoshop
Affinity Designer
Affinity Publisher
Figma

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