Brand Identity Design

Marina Karliner

(0)

Starting at

2,500

About this service

Summary

This service is for you if:

you have already laid the groundwork for your brand (competitive analysis, mission statement, logo, etc.)

you want to ensure things feel cohesive across all platforms and materials of your business

you are looking to revamp your current branding

A brand guide reflects your company's values and outlines those visual elements and guidelines to maintain brand consistency. It includes the logo usage, color palette, typography, imagery style, and layout principles. This ensures a cohesive and recognizable brand identity across various platforms and materials.

Process

Discovery - we meet and discuss your business and needs.

Design Direction - you receive a visual directions document for your project. This phase always includes a few options to make sure we’re both aligned with the vision moving forward.

Development - after the direction is set, I’ll get started on the first round of design. Presentations include a custom PDF and pre-recorded walkthrough. Based on your feedback, I’ll revise and refine the concept.

Delivery - with everything finalized and approved, all design files and deliverables are packaged up. Time to introduce your new brand to the world!

What's included

Logo Usage
Logo usage guidelines ensure consistent and appropriate application of the logo across various media, preserving the brand's visual integrity and recognition.
Colour Palette
Colour palette helps establish a cohesive and recognizable visual identity, providing guidelines on the specific colours to be used across different mediums to maintain brand consistency.
Typography
Specific fonts, styles, and usage principles, ensuring a consistent and harmonious visual language that reinforces the brand's identity.
Layout
Arrangement and presentation of visual elements, ensuring a cohesive and professional look across diverse brand communications.
Imagery Style
This will clarify the preferred visual tone, content, and editing techniques, ensuring a unified and distinctive representation of the brand in all visual materials.

Example projects