Strategic visual identity design from logo concept to a complete brand book. This service is for new businesses building their identity from scratch, or established companies that have outgrown their existing brand. I begin with a brand strategy workshop to define positioning, personality, and audience - then translate that strategy into a visual system that works across digital, print, and motion.

Brand Strategy Workshop - 2-hour session to define brand personality, positioning, target audience, and competitive differentiation

Moodboard & Direction - 2 distinct visual directions presented before design begins

Logo Design - primary logo, horizontal variation, icon/symbol mark, and monogram

Colour System - primary, secondary, and neutral palettes with usage rules and accessibility ratios

Typography System - primary and secondary typeface selection with hierarchy rules (H1–H6, body, caption, label)

Iconography - custom icon set of 20–30 icons in the brand’s visual style

Brand Guidelines (PDF) - comprehensive brand book covering all elements with do/don’t examples

Motion Identity - logo animation specification and 2–3 motion principles for digital use

Social Media Templates - 5 editable Figma templates for Instagram, LinkedIn, and Twitter/X

Logo files: SVG, PNG (transparent), PDF (print-ready), dark/light versions

Brand guidelines PDF (30–50 pages)

Figma brand kit (colours, typography, logo components)

Icon set (SVG)

Social media template pack (Figma)

Font licence recommendations