Logo System: A flexible set of logo variations for different use cases and sizes. Color Palette: A carefully curated selection of primary and secondary colors, including usage guidelines for backgrounds, accents, and accessibility contrast. Typography: A type system that balances readability with personality, including pairings for headlines, body text, and UI elements. Illustration Style: A custom illustration system aligned with the brand’s tone—versatile, engaging, and easily adaptable across media. Iconography: A set of consistent, scalable icons designed to support UI clarity and visual identity. Photography Guidelines (if applicable): Direction for photographic style, subject matter, lighting, and editing to ensure a cohesive brand look. Application Examples: Real-world use cases including business cards, social media templates, website components, and printed collateral. All delivered on Figma and of course packed in a .zip file with the whole collection of assets.

A comprehensive manual that defines how a brand should be visually and verbally represented across all platforms. It ensures consistency, clarity, and professionalism in every communication, both internal and external. This guide typically includes: Logo usage (variations, spacing, dos and don’ts) Color palette (primary and secondary colors with HEX/RGB/CMYK values) Typography (fonts, hierarchy, and usage rules) Visual style (photography, illustration, iconography) Tone of voice (brand personality, key phrases, and writing style) Applications (examples of branding in real use: packaging, social media, ads, etc.) Whether you're building a new brand or refining an existing one, I create tailored brand guidelines that make it easy for teams, designers, and partners to bring your brand to life—consistently and confidently.

As a bonus, I also include a set of stickers ready to use or print—whether digitally on social media, messaging apps, or as real, physical stickers."