Creating a landing page involves designing and developing a single web page with a specific purpose, such as promoting a product or service, capturing leads, or driving conversions. The goal of a landing page is to provide a focused message that encourages the user to take a specific action. A landing page typically includes a headline, subheadline, call-to-action (CTA) button, and a form to collect user information. The design of the landing page should be clean, simple, and visually appealing, with a clear hierarchy of information that guides the user's attention toward the CTA.