Brand Identity

Deni Kuster

Contact for pricing

About this service

Summary

Ideal for Startups and Businesses that want to make a banging first impression, or a smooth re-brand.
Let's create a brand for you and your supporters to champion! The result of this process will see your brand positioned for growth.
What's the general Process?
Initial consultation to identify your needs, wants and core values. This is helpful for the both of us. It helps you assess your current position, identify target market and competitors as well as define visions and long term goals. The result of this informs the design process and serves as guidelines for me to work within.
Based on our initial consultation I will create mood boards to help determine the direction of your visual identity.
Once you approve a mood board of your choice, I will get to work on designing two concepts including Logo, Color Palette, Typography Selection along with realistic mockups showcasing real-life application.
You select one of the concepts to move forward with and, if required, I will make any final adjustments before delivery.
Final approval and delivery.

What's included

  • Brand Strategy

    May include, without limitation to: Naming, Concept development, Research & Insights, Benchmark, Tone of voice, Positioning.

  • Logo

    Logo pack containing primary and secondary logos, plus all relevant file formats for web and print, Logo usage guidelines

  • Color Palette & Typography Suite

    Color codes, Typography Selection, Color palette & typography usage guidelines

  • Graphic Elements

    May include, without limitation to: Illustrations, Stationery Design, Patterns, Motion Graphics, 3D Graphics, Mascot / Icon design, Design(s) for collateral

  • Optional Add-on: Website

    Bring your brand to life online with a custom website built in Framer. Designed for clarity and a seamless user experience

Example projects

a link to the video instead.

Brand Strategy and Visual Identity for Gustav’s Europe & Beyond

Archae: Self care ceremonies

Skills and tools

Brand Design

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Blender

Blender

Figma

Figma