Brand Identity Design by Williams Martins

Brand Identity Design

Williams Martins

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About this service

Summary

I design cohesive brand identities that go beyond just a logo by crafting visual systems that capture your brand’s essence and make a lasting impact. From color palettes to typography, I ensure every element works together to create a distinct and memorable presence. What sets me apart is my strategic approach of blending creativity with intentional design to build brands that not only look stunning but also resonate deeply with their audience.

Process

1. Discovery & Strategy: We start with an in-depth consultation to understand your brand’s vision, values, and target audience.

2. Research & Moodboarding: I analyze competitors and industry trends, then create a visual direction to align with your brand’s personality.

3. Concept Development: I design multiple logo concepts and identity elements, ensuring they reflect your brand’s uniqueness.

4. Refinement & Finalization: We refine the chosen concept based on your feedback, perfecting every detail for a polished identity.

5. Brand Guidelines & Deliverables: You receive a comprehensive brand kit, including logo variations, typography, color palettes, and usage guidelines.

6. Launch & Support: I assist with implementation, ensuring consistency across platforms, and offer ongoing support if needed.

FAQs

What’s included in a brand identity design package?
Each package includes a logo suite (primary, secondary, and icon versions), color palette, typography selection, and brand guidelines. Additional elements like business cards, social media branding, and packaging can be added as needed.
How long does the brand identity design process take?
Typically, the process takes 2–4 weeks, depending on the complexity of the project and the number of revisions. A more accurate timeline is provided after our initial consultation.
Can you redesign my existing brand identity?
Yes! If your brand needs a refresh or a complete overhaul, I can refine your existing identity while maintaining its core essence or create something entirely new.
Will I receive all the necessary file formats?
Yes! You’ll get your logo and branding assets in various formats, including AI, EPS, PNG, JPG, and SVG, ensuring compatibility for both print and digital use.
Do you provide brand strategy along with design?
Absolutely. My approach goes beyond visuals, I incorporate brand positioning, messaging, and audience insights to create a strategic identity that truly connects.
Will my logo and brand identity be unique?
Yes! I create custom, original designs tailored specifically to your brand’s personality and industry. No templates, no shortcuts.
How much does a brand identity design cost?
Pricing depends on the project’s scope and deliverables. After discussing your needs, I’ll provide a custom quote that fits your goals and budget.
What if I need additional branding materials in the future?
I offer ongoing design support, so whether you need marketing materials, packaging, or website assets, I can create additional brand-aligned visuals as needed.