What's included

• Brand Kit (logo, color palette, typography)

  Goal -> Design a cohesive brand system for application within all future brand expressions. • Mood Board exercise and discussion (3 directions) • Initial brand review (3 directions, 1 round of revision) • Final brand review (1 refined direction, 1 round of revision) • Includes logo, color palette, typography, illustration art direction, photography art direction, including notional look-and-feel for web (landing page), social tiles, marketing, and branded merchandise.

• Brand Guidelines

  Goal -> Codify the brand identity into a set of brand guidelines. • The visual identity will be formally codified within guidelines providing written and visual examples to ensure proper execution going forward • Brand delivery (logo, color, typeface recommendation delivered along with Brand Guidelines.