What's included

• The history of the brand:

  A brief and concise introduction that summarizes the values, missions, and universe of the brand.

• The logo:

  A visual symbol that represents the brand and its values. (dimensions, colors, spaces, usage, variants, and prohibitions of the logo.)

• The tagline:

  A short and catchy phrase that summarizes the brand's promise or benefit.

• The brand colors:

  The specific hues and shades used consistently across the brand's visual identity. Color palette and its codes (RGB, CMYK, HEX, etc.).

• The brand fonts:

  The typefaces used for the brand's name, logo, tagline, and other textual elements.

• The brand guidelines:

  A set of rules and instructions that specify how to use the brand's identity elements correctly and consistently. (logo usage, color palette, typography, imagery, and more.)

• The brand collateral:

  The physical or digital materials that support the brand's marketing and communication efforts. (Examples of how to apply the brand identity to different media and platforms, such as business cards, brochures, flyers, posters, websites, social media posts, videos, podcasts, and more.)