What's included

• Discovery Consultation

  I'd love to know how you see your brand now vs. how you want to be seen. We will discover what problems you are facing now that we can solve with the new branding. I will share a questionnaire that helps me collect your vision, research the market gap, and try to position you as best as possible for the target audience. This stage will help us align the expectations and understand your goals.

• Moodboard and Brainstorming

  Based on my research and what we've been discussing in the initial consultation, I will create 2-3 directions that are suitable for the direction we'd like to set the brand to appear to the audience. What's included is a collection of all ideas, visual elements, typographies, graphic design elements, and social media content. In this step, you will let me know what feels right for you and your brand, and I will proceed into the designing and polishing phase. Basically, this step is creating a roadmap for your brand's journey.

• Logo Design & Stationery

  I will create up to six initial concepts. We can together evaluate what feels right, and I will further refine it [UNLIMITED EDITS] until we know it is perfect. I will create a primary logo, a secondary, and a submark. Also, will create visual elements that you can use in assets. I blend my creativity and strategy to create visual symbols that speak volumes about your brand. Logo has one and only goal - to be memorable.

• Brand Manual

  Comprehensive guide that will help you maintain consistency in applying the new brand guidelines across all media and platforms. I will include real world scenarios in digital and print.

• Visual Identity

  Social media kit created in Canva or any other app (Photoshop, Illustrator or Figma) that your team will use for content creation, print stationery (business cards, NFC card, letterheads and anything else you need). You can select up to 8 standard brand assets or 3 complex design pieces, tailored to your business needs.

• Brand Assets Handover

  A folder containing the finalized assets in PNG, SVG, JPG and EPS.