What's included

• Initial moodboards & creative direction x2

  Based on research and information from your business and goals, I'll put together x2 directions to choose from. These will be outlined through moodboards of creative references.

• Refined brand direction

  From your preferred creative direction and feedback, I'll put together a refined brand presentation. This will include logo design, colour palette, fonts, and some example applications.

• Logo Design Suite

  All logo files and designs provided in outputs for print and digital media.

• Brand Guidelines

  A simple document outlining your brand and how it applies to your business. This includes guidelines for fonts, colours, styling, photography and applications. It will help guide your employees and other creatives on how best to represent your brand.

• Graphic Elements

  Depending on the brand direction, graphic elements may include symbols, patterns, icons, photography, or other treatments that help to make your brand distinctive. I will supply all files for these elements so that you can apply them to media.

• Social Media Package (optional)

  Based on the brand direction and elements, I can deliver a social media package for your business. This may include Canva templates, a collection of curated stock photography, profile picture assets and guidelines for video.