What's included

• Attractive Ad Designs

  Conceptualization and Ideation: The process starts with brainstorming and conceptualizing ideas for the ad campaign. This involves understanding the client's goals, target audience, and brand identity to come up with creative concepts that align with the campaign's objectives. Visual Elements: The core of the deliverable is the creation of eye-catching visual elements that make the ad stand out on a user's social media feed. This includes elements like images, illustrations, icons, graphics, and typography that are carefully chosen and designed to convey the intended message and evoke the desired emotions. Ad Copy Integration: The ad design should seamlessly incorporate ad copy, including headlines, taglines, descriptions, and calls-to-action (CTAs). The typography and layout should ensure that the text is easily readable and complements the overall design. Platform Compatibility: Social media ad designs need to be tailored to specific platforms such as Facebook, Instagram, Twitter, LinkedIn, etc. Each platform has its own recommended image dimensions, aspect ratios, and design guidelines. The deliverable should provide variations of the design optimized for different platforms. Responsive Design: With users accessing social media from various devices (desktops, laptops, tablets, smartphones), the ad design should be responsive and adaptable to different screen sizes without losing its visual impact. Brand Consistency: The design should adhere to the client's brand guidelines, ensuring consistency in colors, fonts, and overall visual identity. This helps in reinforcing brand recognition and building trust among the target audience. A/B Testing Versions: In some cases, clients may require multiple versions of the ad design to test different elements, such as visuals, copy, or CTA placements. Providing variations for A/B testing can be part of the deliverable. High-Quality Assets: Deliverable files should be of high resolution and quality, suitable for both online and potential print use. Common file formats include JPEG, PNG, and GIF, depending on the platform and the type of ad. Editable Source Files: Providing the original source files (e.g., PSD, AI, or INDD) gives the client the flexibility to make future edits or adjustments if needed. Delivery Formats: The final deliverables can be shared through digital file-sharing platforms, cloud services, or email, depending on the client's preferred method. Overall, the social media ad design deliverable encapsulates the creative, strategic, and technical aspects of creating visually compelling advertisements that effectively convey the client's message and resonate with the target audience across various social media platforms.