Sales Playbook Creation (Standard or Custom)Andy Gleeson
I help SaaS founders build a clear, practical Sales Playbook that their team can actually use.
|
This isn’t theory - it’s a structured, actionable framework for messaging, qualification, pipeline management, and running effective sales conversations.
I’ve built playbooks for SaaS companies scaling into the UK accounting/fintech market and know what works in a SaaS ecosystem.
What's included
Option 1 — Standard Sales Playbook (Framework Version)
Complete Sales Playbook PDF
(my core system covering messaging, customer journey, lead sources, qualification, methodology, demo structure, objections, and close strategies)
Template sections for inserting product positioning, ICP, and value messaging
1 x 30-minute walk-through call to help them use it effectively
Option 2 — Custom Sales Playbook (Branded + Tailored Version)
Everything in the Standard version
PLUS:
- 1 x Founder / Sales Discovery Workshop (1–1.5 hr)
- ICP & Value Proposition refinement
- Product messaging rewritten in your voice
- Customised demo flow + objection handling map
- Full brand formatting (logo, colour palette, tone)
- Final delivery: PDF + editable source file
FAQs
Yes, provided the product is SaaS and the sales motion is consultative, not high-volume transactional.
Yes - onboarding & enablement plans can be added.
Yes - this process is especially effective for founder-led sales.
Andy's other services
Contact for pricing
Tags
Canva
Founder
Executive Trainer
Sales Manager
Service provided by
Andy Gleeson London, UK
- 1
- Followers
Sales Playbook Creation (Standard or Custom)Andy Gleeson
I help SaaS founders build a clear, practical Sales Playbook that their team can actually use.
|
This isn’t theory - it’s a structured, actionable framework for messaging, qualification, pipeline management, and running effective sales conversations.
I’ve built playbooks for SaaS companies scaling into the UK accounting/fintech market and know what works in a SaaS ecosystem.
What's included
Option 1 — Standard Sales Playbook (Framework Version)
Complete Sales Playbook PDF
(my core system covering messaging, customer journey, lead sources, qualification, methodology, demo structure, objections, and close strategies)
Template sections for inserting product positioning, ICP, and value messaging
1 x 30-minute walk-through call to help them use it effectively
Option 2 — Custom Sales Playbook (Branded + Tailored Version)
Everything in the Standard version
PLUS:
- 1 x Founder / Sales Discovery Workshop (1–1.5 hr)
- ICP & Value Proposition refinement
- Product messaging rewritten in your voice
- Customised demo flow + objection handling map
- Full brand formatting (logo, colour palette, tone)
- Final delivery: PDF + editable source file
FAQs
Yes, provided the product is SaaS and the sales motion is consultative, not high-volume transactional.
Yes - onboarding & enablement plans can be added.
Yes - this process is especially effective for founder-led sales.
Andy's other services
Contact for pricing