What's included

• Moodboard

  Mood boards are a starting point for the creative process. It allow designers to explore different visual directions and gather ideas for the brand's identity. By compiling images, colors, textures, and fonts, a mood board sets the tone and direction for the design work.

• Logo Suite

  The primary logo is the core representation of the brand. It is detailed and text-heavy version, ensuring that the brand name or main message is clearly communicated. Secondary logos are simplified or adapted versions of the primary logo. They are designed to be used in situations where the primary logo might not fit or be too complex, such as social media posts. Logo Marks/Brand patterns

• Color Palette

  Colors evoke emotions and feelings. A thoughtfully chosen color palette can influence how people perceive a brand.

• Font pairing

  Fonts convey a brand's personality and tone. A well-paired font combination enhances the overall message by aligning with the brand's characteristics, whether it's modern and sleek, classic and timeless, or playful and creative.

• Packaging Design

  Thoughtful packaging differentiates a brand and influences purchasing decisions. With sustainability trends on the rise, eco-friendly packaging design also positions a brand as socially responsible.

• Social Media Assets (if needed)

  Visually appealing and cohesive social media assets are more likely to attract and engage the audience. Through visuals, businesses can convey their values, mission, and unique selling propositions, fostering a connection with their audience.

• Brand Presentation Document

  It contains notes/details about the design decisions & where to use different elements. You will also get to see the designs on mockups