Brand Strategy & DesignAmreen Naaz
We will start with a discovery call. During the call I will ask you about your vision, mission, target audience, the problems that you are currently facing, what do you aim to achieve (brand awareness, sales, improve packaging design etc.) and other information.
I will upload all the information on notion (client portal). From there the client can go through the contract, timeline and check the progress.
Then I will prepare two moodboards & the client will choose the one they want go with.
After that I will start designing the primary logo and after that's finalized I will go ahead and design other elements. The client will give me feedback through notion or email (if they aren't familiar with notion).
What's included
Moodboard
Mood boards are a starting point for the creative process. It allow designers to explore different visual directions and gather ideas for the brand's identity. By compiling images, colors, textures, and fonts, a mood board sets the tone and direction for the design work.
Logo Suite
The primary logo is the core representation of the brand. It is detailed and text-heavy version, ensuring that the brand name or main message is clearly communicated.
Secondary logos are simplified or adapted versions of the primary logo. They are designed to be used in situations where the primary logo might not fit or be too complex, such as social media posts.
Logo Marks/Brand patterns
Color Palette
Colors evoke emotions and feelings. A thoughtfully chosen color palette can influence how people perceive a brand.
Font pairing
Fonts convey a brand's personality and tone. A well-paired font combination enhances the overall message by aligning with the brand's characteristics, whether it's modern and sleek, classic and timeless, or playful and creative.
Packaging Design
Thoughtful packaging differentiates a brand and influences purchasing decisions. With sustainability trends on the rise, eco-friendly packaging design also positions a brand as socially responsible.
Social Media Assets (if needed)
Visually appealing and cohesive social media assets are more likely to attract and engage the audience.
Through visuals, businesses can convey their values, mission, and unique selling propositions, fostering a connection with their audience.
Brand Presentation Document
It contains notes/details about the design decisions & where to use different elements.
You will also get to see the designs on mockups
Amreen's other services
Contact for pricing
Tags
Adobe Illustrator
Canva
Notion
Brand Designer
Logo Designer
Social Media Marketer
Service provided by
Amreen Naaz India
- 1
- Paid projects
Brand Strategy & DesignAmreen Naaz
Contact for pricing
Tags
Adobe Illustrator
Canva
Notion
Brand Designer
Logo Designer
Social Media Marketer
We will start with a discovery call. During the call I will ask you about your vision, mission, target audience, the problems that you are currently facing, what do you aim to achieve (brand awareness, sales, improve packaging design etc.) and other information.
I will upload all the information on notion (client portal). From there the client can go through the contract, timeline and check the progress.
Then I will prepare two moodboards & the client will choose the one they want go with.
After that I will start designing the primary logo and after that's finalized I will go ahead and design other elements. The client will give me feedback through notion or email (if they aren't familiar with notion).
What's included
Moodboard
Mood boards are a starting point for the creative process. It allow designers to explore different visual directions and gather ideas for the brand's identity. By compiling images, colors, textures, and fonts, a mood board sets the tone and direction for the design work.
Logo Suite
The primary logo is the core representation of the brand. It is detailed and text-heavy version, ensuring that the brand name or main message is clearly communicated.
Secondary logos are simplified or adapted versions of the primary logo. They are designed to be used in situations where the primary logo might not fit or be too complex, such as social media posts.
Logo Marks/Brand patterns
Color Palette
Colors evoke emotions and feelings. A thoughtfully chosen color palette can influence how people perceive a brand.
Font pairing
Fonts convey a brand's personality and tone. A well-paired font combination enhances the overall message by aligning with the brand's characteristics, whether it's modern and sleek, classic and timeless, or playful and creative.
Packaging Design
Thoughtful packaging differentiates a brand and influences purchasing decisions. With sustainability trends on the rise, eco-friendly packaging design also positions a brand as socially responsible.
Social Media Assets (if needed)
Visually appealing and cohesive social media assets are more likely to attract and engage the audience.
Through visuals, businesses can convey their values, mission, and unique selling propositions, fostering a connection with their audience.
Brand Presentation Document
It contains notes/details about the design decisions & where to use different elements.
You will also get to see the designs on mockups
Amreen's other services
Contact for pricing