- Questionnaire & Creative Brief
- Brand Introduction & Story
- Project Goals
- Creative Direction & Concept
- Strategic and Communication Fundamentals
- Responsive Logo Design
- Complementary Graphic Elements
- Your Brand in Action (Brand Applications)
- Typography & Color Palette
- Creative Board
Deliverables:
Logo and graphic elements source files in all their variations (.ai, .eps, .pdf)
Digital files for the logo and graphic elements (PNG or JPG)
Basic Brand Manual (PDF)
**Brand Portal based in Notion (https://bit.ly/3eutDtF)
Profile photo and up to 3 highlight covers for Instagram and other social media platforms
Color palette/patterns with HEX, RGB, CMYK, and Pantone codes, if applicable
Creative Brief (Document with answers to the initial questionnaire)
Mockups used in the presentation