What's included

• Competitive Analysis & Positioning Report

  A detailed 10-15 page analysis of how your top peers, competitors, and industry leaders present themselves online. Includes screenshots, messaging analysis, design trends, and strategic recommendations for how to stand out. We identify gaps in the market and opportunities to position you uniquely.

• Content Strategy & Messaging Framework

  A comprehensive content plan including site structure, page-by-page messaging hierarchy, key talking points, audience-specific value propositions, and SEO keyword strategy. You'll receive a document outlining what each section of your portfolio should communicate and why.

• Three Unique Design Concepts

  Three completely different visual approaches to your portfolio, each with distinct layouts, color schemes, typography systems, and aesthetic directions. Presented as high-fidelity mockups showing your homepage and one key interior page. Each concept includes design rationale explaining why specific choices support your goals.

• Complete Multi-Page Design System

  Full-page designs for every section of your portfolio (typically 5-8 pages) including homepage, about, portfolio/work showcase, media/press, speaking/advisory, and contact. Each page is designed for desktop, tablet, and mobile views. You'll also receive a style guide documenting colors, fonts, spacing, and component patterns.

• Professional Copywriting & Content Refinement

  Expert editing and enhancement of all portfolio copy including your headline/tagline, bio, project descriptions, and calls-to-action. I'll take your raw content and transform it into compelling, professional messaging that highlights achievements without sounding boastful. Includes up to three rounds of revisions.

• SEO Foundation & Search Visibility Setup

  Complete technical SEO implementation including optimized title tags, meta descriptions, header hierarchy, image alt text, schema.org structured data markup, XML sitemap, robots.txt configuration, and Open Graph tags for social sharing. Your site is submitted to Google Search Console and configured for indexing.

• Custom Domain & Professional Email Setup

  Your choice of custom domain (yourname.com or branded domain) with full DNS configuration, SSL certificate for security (HTTPS), and professional email forwarding (e.g., hello@yourname.com forwarding to your existing email). Includes domain privacy protection and auto-renewal setup.

• Advanced Features & Interactive Elements

  Intelligent contact forms with spam protection and instant email notifications, newsletter subscription integration (Mailchimp, ConvertKit, or Substack), social media feed embeds, testimonial carousels, filterable portfolio grids, animated page transitions, micro-interactions, and booking calendar integration (Calendly/Cal.com) if needed.