A graphic designer creates visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. They develop the overall layout and production design for various applications such as advertisements, brochures, magazines, and corporate reports. This involves selecting colors, images, and typefaces to create visually appealing designs. Graphic designers work collaboratively with clients or art directors to ensure their designs effectively convey the desired message and meet the objectives of the project.