Product Design | UI/UX | Brand strategist

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About this service

Summary

User Research: Investigating user behaviors, needs, and preferences to inform design decisions.
Persona Development: Creating profiles of typical users to guide design choices.
Information Architecture: Organizing content and layout for intuitive navigation.
Wireframing: Sketching basic interface layouts and interactions.
Prototyping: Building interactive models for testing and feedback.
Usability Testing: Assessing designs with real users for improvements.
Visual Design: Crafting the visual look and feel, including colors, typography, and imagery.
Interaction Design: Defining how users interact with the interface.
Accessibility: Ensuring the design is inclusive and compliant with accessibility standards.
Design Handoff: Providing detailed design assets and documentation to developers.
Continuous Improvement: Iterating designs based on user feedback and evolving needs

What's included

  • User Research and Insights:

    User personas: Detailed profiles of target users. User journey maps: Visual representations of the user's experience. User research reports: Summaries of findings from interviews, surveys, or observations.

  • Conceptualization

    Mood boards: Visual representations of design direction, including colors, typography, and imagery. Wireframes: Low-fidelity sketches or digital representations of the interface layout. Mockups: High-fidelity static designs that showcase the visual appearance of the product. Prototypes: Interactive representations of the product's functionality and user flow.

  • Information Architecture:

    Site maps: Hierarchical diagrams showing the structure of the website or app. Navigation flows: Visualizations of how users move through the product.

  • Interaction Design:

    User flow diagrams: Detailed charts illustrating the paths users take to complete tasks. Interactive prototypes: Functional prototypes that demonstrate user interactions and animations.

  • UI Design:

    Style guides: Comprehensive documents detailing design elements, such as colors, fonts, and button styles. UI kits: Sets of pre-designed user interface components for consistent design across the product.

  • Usability Testing:

    Usability test plans: Documents outlining the objectives and methodology for usability testing. Usability test reports: Summaries of test findings and recommendations for improvements.

  • Project Presentations:

    Design presentations: Visual presentations to communicate design concepts, decisions, and progress to stakeholders.


Skills and tools

Product Manager

UX Designer

Product Designer

Adobe XD

Adobe XD

Figma

Figma

Visual Studio Code

Visual Studio Code