Content Strategy

Ahmed Rached

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About this service

Summary

I offer a comprehensive content strategy service that includes a detailed content strategy document, a thorough content audit and gap analysis, and a meticulously planned editorial calendar. What sets my service apart is my data-driven approach, ensuring each content piece aligns with your business goals and resonates with your target audience for maximum impact.

Process

1. Discovery and goal setting: Understand the client's business objectives, target audience, and content needs through initial consultations and research.

2. Content audit and analysis: Conduct a thorough review of existing content to identify strengths, weaknesses, and gaps in the current content strategy.

3. Strategy Development: Create a comprehensive content strategy document outlining objectives, audience analysis, key themes, content types, and distribution channels.

4. Editorial calendar creation: Develop a detailed editorial calendar that schedules content creation, publication, and promotion activities.

5. Implementation and optimization: Oversee the execution of the content strategy, monitor performance, and make data-driven adjustments to optimize results.

What's included

Content Strategy Document
This comprehensive document outlines the entire content strategy, including objectives, target audience analysis, content themes, and key messages. It serves as the blueprint for all content-related activities and ensures alignment with the client's business goals.
Content Audit and Gap Analysis
A thorough review and evaluation of the client's existing content to identify strengths, weaknesses, and opportunities for improvement. This analysis helps in understanding what content is performing well and what needs to be optimized or created.
Editorial Calendar
A detailed calendar that schedules content creation, publication, and promotion activities. It helps in organizing and managing the content workflow, ensuring consistent and timely content delivery.

Skills and tools

Blog Writer

Content Creator

Copy Strategist