Complete Brand Design & Logo CreationAnders Ilves
I design complete brand kits that go far beyond just a logo—delivering a full visual and verbal identity system that makes your brand instantly recognizable and memorable.
With a background in consumer psychology and years of experience in brand strategy, I create identities that not only look polished but also influence how your audience feels, decides, and connects with your business.
What's included
Brand Strategy Discovery
A complete discovery of the brief, brand personality, target audiences, positioning, key differentiators, tone, and values. This gives the foundation for applying design in a way that resonates with your customers.
Logo System
Primary logo (horizontal / stacked), alternate versions (monochrome, icon / symbol), and logo usage guidelines.
Color Palette
A primary and secondary color system (with HEX codes), plus usage rules (dominant, accents, backgrounds).
Typography System
Primary & secondary fonts (for headings, body, accents), with usage hierarchy guidelines (sizes, weights, spacing).
Brand Patterns / Graphic Elements / Icon System
Supporting visual assets to enrich brand communications (sub-mark, patterns, decorative elements, icons).
Brand Texture / Imagery Style Guide
Direction for photography style, usage of filters / overlays, preferred subject matter, image treatments.
Brand Voice & Messaging Guidelines
Tone of voice examples, tagline options (if applicable), sample copy snippets (e.g. headlines, microcopy, CTAs).
Brand Guidelines / Brand Book
A polished, shareable PDF (or web style guide) that compiles all the above plus usage do’s & don’ts—so any stakeholder (designer, marketer, printer) can use the brand correctly.
Rounds of revision are done by concept reviews creating 3-5 options for each section when needed & choosing based on feedback.
Source files (AI, EPS, PSD, Figma / Sketch), export-ready files (PNG, JPG, SVG, PDF), and a brand kit package (folder or cloud link).
Example work
Starting at$1,500
Duration4 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Digital Marketer
Service provided by
Anders Ilves Mexico City, Mexico
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- Followers
Complete Brand Design & Logo CreationAnders Ilves
Starting at$1,500
Duration4 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Digital Marketer
I design complete brand kits that go far beyond just a logo—delivering a full visual and verbal identity system that makes your brand instantly recognizable and memorable.
With a background in consumer psychology and years of experience in brand strategy, I create identities that not only look polished but also influence how your audience feels, decides, and connects with your business.
What's included
Brand Strategy Discovery
A complete discovery of the brief, brand personality, target audiences, positioning, key differentiators, tone, and values. This gives the foundation for applying design in a way that resonates with your customers.
Logo System
Primary logo (horizontal / stacked), alternate versions (monochrome, icon / symbol), and logo usage guidelines.
Color Palette
A primary and secondary color system (with HEX codes), plus usage rules (dominant, accents, backgrounds).
Typography System
Primary & secondary fonts (for headings, body, accents), with usage hierarchy guidelines (sizes, weights, spacing).
Brand Patterns / Graphic Elements / Icon System
Supporting visual assets to enrich brand communications (sub-mark, patterns, decorative elements, icons).
Brand Texture / Imagery Style Guide
Direction for photography style, usage of filters / overlays, preferred subject matter, image treatments.
Brand Voice & Messaging Guidelines
Tone of voice examples, tagline options (if applicable), sample copy snippets (e.g. headlines, microcopy, CTAs).
Brand Guidelines / Brand Book
A polished, shareable PDF (or web style guide) that compiles all the above plus usage do’s & don’ts—so any stakeholder (designer, marketer, printer) can use the brand correctly.
Rounds of revision are done by concept reviews creating 3-5 options for each section when needed & choosing based on feedback.
Source files (AI, EPS, PSD, Figma / Sketch), export-ready files (PNG, JPG, SVG, PDF), and a brand kit package (folder or cloud link).
Example work
$1,500