What's included

• Brand Strategy Discovery

  A complete discovery of the brief, brand personality, target audiences, positioning, key differentiators, tone, and values. This gives the foundation for applying design in a way that resonates with your customers.

• Logo System

  Primary logo (horizontal / stacked), alternate versions (monochrome, icon / symbol), and logo usage guidelines.

• Color Palette

  A primary and secondary color system (with HEX codes), plus usage rules (dominant, accents, backgrounds).

• Typography System

  Primary & secondary fonts (for headings, body, accents), with usage hierarchy guidelines (sizes, weights, spacing).

• Brand Patterns / Graphic Elements / Icon System

  Supporting visual assets to enrich brand communications (sub-mark, patterns, decorative elements, icons).

• Brand Texture / Imagery Style Guide

  Direction for photography style, usage of filters / overlays, preferred subject matter, image treatments.

• Brand Voice & Messaging Guidelines

  Tone of voice examples, tagline options (if applicable), sample copy snippets (e.g. headlines, microcopy, CTAs).

• Brand Guidelines / Brand Book

  A polished, shareable PDF (or web style guide) that compiles all the above plus usage do’s & don’ts—so any stakeholder (designer, marketer, printer) can use the brand correctly. Rounds of revision are done by concept reviews creating 3-5 options for each section when needed & choosing based on feedback. Source files (AI, EPS, PSD, Figma / Sketch), export-ready files (PNG, JPG, SVG, PDF), and a brand kit package (folder or cloud link).