Brand Identity and Strategy
Somyia Hilal
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About this service
Summary
A strong brand identity resonates with your ideal customers and attracts them like a magnet. This project delivers everything you need to share your brand with the world, consistently and powerfully.
You'll receive a comprehensive Brand Guide containing:
Logo usage standards and creative assets
Typography, color palette, and graphic design guidelines
Tone of voice and messaging framework
Target audience profiles and positioning strategy
Value proposition and brand storytelling
Plus, a strategic Brand Strategy Plan detailing:
Unique Selling Point(s)
Competitive positioning and differentiators
Go-to-market and growth strategies
Marketing strategies and content strategy
And creative concepts bringing your brand to life across touchpoints.
The timeline for project completion is estimated at 6 to 8 weeks. During this period, we will collaboratively develop the branding guidelines, brand strategy plan, and creative design concepts to ensure a well-rounded and cohesive brand.
To initiate the project effectively, I will need the following:
A clear understanding of the brand's history, values, and vision.
Access to any existing branding materials, if available.
Information about the target audience, market, and competition, if possible.
Open and timely communication for feedback and collaboration throughout the project.
What's included
Branding Identity and Strategy Document
The primary deliverable of this project is a comprehensive and finalized Branding Identity and Strategy Document. This document will serve as your brand's essential guide, encompassing all aspects of your brand's identity, strategic direction, and design elements. This will be your go-to resource to maintain brand consistency and effectively communicate your brand to your audience.
Skills and tools
Brand Designer
Brand Strategist
Marketing Strategist
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
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