What's included

• Course Outline and Structure

  - Detailed outline that includes learning objectives, topics in each email and timeline for delivery (daily, weekly, etc.) - Breakdown of total number of lessons/emails and the flow of content

• Email Lessons

  - Fully written email lessons Each email will contain: — clear, engaging content that covers specific topics related to the course. — Introduction to topic — Key points and takeaways — Examples, case studies and/or tips — Clear call to action or homework assignment **Emails will be concise and easy to read.

• Subject Lines and Pre-Headers

  Catchy and relevant subject lines and pre-headers for each email to encourage open rates and engagement.

• Call to Action

  Strategic call to actions within each email to encourage the reader to take further action (complete a task, visit a website, respond to a quiz, download resources, etc.)

• Resource Links and Materials*

  **If applicable, the email will include links to additional resources such as worksheets, quizzes, videos, articles, depending on the course’s objectives.

• Email Automation Plan*

  *If applicable a guide or recommendation for automating the email course using email marketing platforms (mailchimp, convertkit) with sequences and timing for each lesson.