Brand Identity: Crafting authentic, purpose-driven brands.
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About this service
Summary
Deliverables
FAQ
FAQs
How long does the process take?
Most brand identity projects take 2-4 weeks, depending on scope and feedback cycles.
Can you refresh an existing brand?
Absolutely! I offer both full brand creation and thoughtful rebrands.
Will I own the final designs?
Yes, you’ll receive all final files and full usage rights. With your permission, we’d also love to feature the finished project in our portfolio and on our website.
Do you offer ongoing support?
Yes, I’m available for future design needs and the ongoing evolution of your brand. I believe that a brand is a living entity-its continued growth and adaptation are essential for long-term impact and relevance. I discuss this philosophy and share insights on the evolution of branding on my website.
What's included
Brand Discovery Workshop
Collaborative session to uncover your brand’s: - Purpose - Values - Audience - Vision
Visual Identity Design
- Custom logo design (primary and secondary) - Color palette selection - Typography system
Brand Guidelines
Comprehensive brand style guide: - Usage rules - Do’s & don’ts - Digital specifications - Print specifications
Brand Assets Package
- Final logo files (various formats: .AI, .EPS, .PNG, .SVG, .JPG + more) - Social media profile and cover images - Business card and stationery templates (optional - can be discussed)
Brand Story & Positioning
- Core brand narrative/mission statement - Tagline or slogan development (optional - can be discussed) - Key messaging pillars (optional - can be discussed)
Optional Add-ons
- Brand collateral design (presentation templates, email signatures, etc.) - Art direction for photography or video
Skills and tools
Industries