Creative Direction by Esrael ElalaCreative Direction by Esrael Elala

Creative Direction

Esrael Elala

Starting at

/hr

About this service

Summary

I effectively combine creativity and analytical thinking to produce engaging video content that enhances brand identity through storytelling. I balance creative content creation with performance analysis, using insights to refine marketing strategies to ensure content is both captivating and aligned with brand goals. This approach ensures that my content was not only compelling but also effective in meeting marketing objectives.

What's included

Habeshawwi
Directed the design and development of seasonal collections, ensuring alignment with brand vision and market trends. Led cross-functional teams in successful product launches, increasing brand visibility and sales executed a digital marketing campaign that boosted online sales by 30% through strategic influencer partnerships and targeted advertising
Okayafrica, Okayplayer
I conceptualized, storyboarded, and executed high-quality video content tailored to the brand's vision and target audience I’m highly proficient in using creative tools such as Adobe Premier pro, After effect, final Cut Pro, Davinci resolve, Illustrator, Avid Media Composer and many more. I have extensive field content creation experience (concerts, fashion shows), making me highly familiar with camera equipment, lighting, and sound I launched three shows for two channels, serving as both producer and main editor I collaborated with directors, writers, editors, and other team members managing end-to-end production of video content and shows

Skills and tools

Creative Director