Pinterest Marketing Management

Starting at

$

300

About this service

Summary

Pinterest marketing management service offers a comprehensive package that encompasses optimizing your profile, creating and promoting engaging pins, integrating eCommerce capabilities, engaging with the Pinterest community, increasing awareness and impressions, and ultimately driving valuable traffic to your online assets. Through these deliverables, we aim to enhance your brand's presence on Pinterest and contribute to your overall digital marketing success.

What's included

  • Pinterest Audit

    Profile and Board Analysis: We will meticulously assess your Pinterest profile, including your profile image, bio, and board organization. We'll examine the alignment of your profile with your brand identity and the effectiveness of board categorization and descriptions to ensure they resonate with your target audience. Pin Content Evaluation: Our team will review the quality and relevance of your existing pins. This assessment includes an analysis of pin design, messaging, and how well they align with your brand's message and goals. We'll identify opportunities for improvement and suggest strategies to enhance the visual appeal and content relevance of your pins. Audience and Follower Assessment: We will analyze your current Pinterest audience, considering factors like demographics, interests, and engagement. This information is crucial for tailoring your Pinterest marketing strategies to better connect with your ideal audience. Competitor and Industry Benchmarking: To gain a competitive edge, we'll compare your Pinterest performance with that of key competitors and industry leaders. This benchmarking will help us identify areas where you can outperform your rivals and seize new opportunities. Keyword and SEO Analysis: Pinterest is a search-driven platform, and it's vital to ensure your pins are discoverable. We will conduct a thorough analysis of your keyword usage, SEO optimization, and pin descriptions to improve your visibility in Pinterest search results. Content Strategy Recommendations: Based on the audit findings, we will provide you with tailored content strategy recommendations. These may include suggestions for creating new boards, optimizing existing pins, or diversifying your content to better resonate with your target audience. Engagement and Analytics Review: We will analyze your Pinterest analytics data to assess the performance of your pins, boards, and overall profile. This review will provide insights into what is working and what needs improvement, helping us refine your Pinterest marketing strategy. Goal Setting and KPIs: After the audit, we will work with you to define specific goals and key performance indicators (KPIs) for your Pinterest marketing campaign. These goals may include increasing followers, boosting website traffic, or driving sales through Pinterest. Strategic Action Plan: Finally, we will develop a comprehensive action plan that outlines the steps needed to implement the audit recommendations. This plan will include a timeline, priorities, and a clear roadmap for improving your Pinterest presence and achieving your defined objectives.

  • Optimize Boards and Profile

    Meticulously review and enhance your Pinterest boards and profile to ensure they are optimized for maximum visibility and engagement. I will strategically organize your boards, curate captivating board titles and descriptions, and select eye-catching profile images and bios that align with your brand's identity and messaging. By optimizing your boards and profile, we aim to make your Pinterest presence more appealing and user-friendly, attracting a larger and more targeted audience.

  • Create, Schedule, and Upload 60 Pins

    I will create 60 custom-designed pins that resonate with your brand's style and aesthetics, ensuring they align with your target audience's preferences. These pins will be thoughtfully crafted to communicate your products, services, or content effectively. Including providing Pinterest Optimized Pin Titles & Descriptions for each and every pin. Furthermore, we will schedule the pin release times strategically, taking into account peak user activity on Pinterest, to maximize their visibility and reach. Our goal is to create a consistent flow of high-quality pins that captivate your audience and keep them engaged with your Pinterest account.

  • Engage with Other Pinners and Cross Promote

    I will actively engage with other Pinners in your niche and cross-promote your pins to relevant groups and boards. By participating in conversations, sharing valuable insights, and promoting your content within the Pinterest community, we aim to enhance your brand's visibility and credibility. Cross-promotion will extend the reach of your content, helping you tap into new audiences and connect with users who share a genuine interest in your niche.

  • Increase Awareness and Impressions on Pinterest

    I will focus on increasing the overall awareness of your brand and generating higher impressions on the platform. We will employ a combination of strategies, including targeted advertising, engaging content, and strategic pin placement, to enhance your brand's visibility among your target audience. Our goal is to elevate your Pinterest presence, resulting in increased brand recognition and a wider user base. PLEASE NOTE, PINTEREST IS AN EVERGREEN PLATFORM AND RESULTS CAN TAKE SOME TIME, GENERALLY 3-6 MONTHS. I DO NOT GUARANTEE A SPECIFIC AMOUNT OF RESULTS.

  • Drive Traffic to Your Blog, Website, or Shop

    One of our primary objectives is to direct a substantial amount of traffic from Pinterest to your blog, website, or shop. We will implement tactics such as including links in pins, crafting compelling call-to-actions, and strategically promoting your content to achieve this goal. By channeling Pinterest users to your online platforms, we aim to convert their interest into actions, whether it's reading your blog, making a purchase, or exploring your website for more information.

  • End of Month Report

    A condensed yet comprehensive snapshot of your Pinterest marketing performance over the past month. It encapsulates key metrics, achievements, challenges, and future strategies. This report is designed to provide you with actionable insights and enable data-driven decision-making for your Pinterest marketing campaign.


Duration

4 weeks

Skills and tools

Marketing Strategist
Content Creator
Social Media Marketer
Adobe InDesign
Canva
Pinterest

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