Logo, Brand & Visual Identity Design

Pro

Rushil Shah

Starting at

1,200

About this service

Summary

We create strategic, high-quality logo and visual identity designs that help brands stand out with clarity and confidence. Our approach goes beyond aesthetics—we focus on building a strong, cohesive identity that reflects your brand’s values and connects with your audience. With a thoughtful, research-driven process, we ensure your brand is not only visually appealing but also positioned for long-term success.

Process

Our Branding Process

Every project is unique, and we tailor our approach based on your specific needs. However, our standard process ensures a solid foundation for your brand:

Understanding Your Vision – We start by diving deep into your brand’s purpose, values, and long-term goals. Through research, we analyze your industry, competitors, and target audience to build a strong strategic direction.

Research & Strategy – We explore the brand landscape, study market trends, and gather insights to position your brand effectively. This includes creating a brand circle analysis, competitive research, and user insights.

3. Moodboarding & Ideation – We curate mood boards, sketch initial ideas, and explore concepts that visually align with your brand’s personality. This stage helps us define a creative direction before finalizing concepts.

4. Concept Development – Based on research and sketches, we refine and develop minimum viable ideas, ensuring they communicate your brand’s message effectively.

5. Design & Refinement – Once a concept is approved, we digitize and refine the logo, typography, and overall visual identity. We ensure adaptability across various platforms and mediums.

6. Finalization & Brand Guidelines – The final deliverables include your logo variations, brand color palette, typography selection, and usage guidelines, compiled into a comprehensive brand book.

This process typically takes 2 to 3 weeks, but we adapt it based on project requirements to deliver the best possible outcome for your brand.

What's included

Project Discovery
We start with a personalized questionnaire, followed by a one-on-one call to discuss your answers. This helps clarify the scope, goals, vision, brand personality, audience, and industry, ensuring we align from the start.
Brand Strategy & Moodboarding
Based on your responses, we define a strategic direction for your brand and create moodboards to establish a visual and conceptual foundation. In a review session, we refine and validate the approach before moving forward.
Visual Identity Design
Using the approved strategy and moodboards, we develop a complete brand identity, including: - Logo Suite – Primary, secondary, and responsive logo variations. - Color Palette – A cohesive set of colors that reinforce your brand’s message. - Typography System – Font selections for consistency across all brand touchpoints. - Supporting Graphics – Custom elements like icons, patterns, or illustrations as needed. - Brand Guidelines – A comprehensive document to ensure consistent brand application.
Optional Add-ons
For a more robust brand presence, additional assets can be created, such as: - Social Media Templates – Branded designs for posts, stories, and ads. - Presentation & Document Templates – Professional slides and business materials. - Animated Content – Motion-based branding assets. - Print & Packaging – Stationery, merchandise, posters, and more.

Example projects