What's included

• User Research

  - Develop a clear plan outlining research objectives, target users, and methodologies. - Define research goals, such as understanding user needs, behaviors, pain points, and preferences. - Specify the research methods, such as interviews, surveys, and usability testing.

• Competitive Analysis

  - Evaluate competitors' products to identify strengths, weaknesses, and unique features. - Gather insights into industry standards and emerging trends to inform design decisions.

• Persona Development

  - Create user personas based on research findings to represent different user groups. - Detail personas' characteristics, goals, behaviors, and pain points to guide design efforts.

• User Journey Mapping

  - Plot out the user's end-to-end experience, highlighting touchpoints and emotions. - Identify opportunities to enhance user satisfaction and streamline their journey.

• Report and Collaboration

  - Compile research findings into a comprehensive report with visual aids like graphs and charts. - Collaborate with designers, developers, and product managers to ensure research insights are integrated effectively.