Brand & Website Design for Head-Turning Businesses
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About this service
Summary
Best if you've been in business for a few years. You're noticing a trend in your audience. You want to make sure you're speaking their language & communicating the right message.
The full branding package offers in-depth, custom, and strategic design to establish a powerful and unique brand identity that truly represents you and your business. We'll work together to craft a cohesive and memorable brand that sets you apart from the competition, with a deeper understanding of your business, audience, and industry.
Here's how we'll make it happen:
Onboarding: Pay your deposit, sign the contracts, submit your homework, and schedule your strategy call with me and my strategy assistant.
Strategy Call: We're going to dissect your target audience and brand values - this usually averages around 1.5-2.5 hours.
Brand Strategy: Based on what we gathered from the questionnaire, strategy session, and personal in-depth research. My strategy assistant & copywriter and I will put together a comprehensive brand strategy guideline for your brand. This will include your mission and vision statement, tone of voice, audience personas, and so much more along with a few creative directions and mood boards. We are really digging deep into your brand and the industry you're in. This takes about 7-10 business days depending on the business.
Design Phase: After the brand strategy is reviewed and you've approved your mood board - we'll move into the design phase. This phase typically takes 10-14 business days, depending on the project. During this phase, I'll design your logo suite, color palette, font hierarchy, patterns, etc. - your entire visual brand identity.
Presentation and Approval: Once the brand identity is designed, I'll present it to you for review and approval. We'll work together to refine the design if needed.
Final Files and Launch: After the brand identity is approved, I'll put together a guideline on how to use all of your assets and deliver your final files. About a week after approval, you'll be ready to launch your new and improved brand!
Please note that the total project cost will depend on your specific branding and web needs. Let's chat about your business and create a package that's tailored to your unique goals and budget.
Ready to elevate your brand with a strategic brand identity and custom visual design? Reach out today to get started!
What's included
Brand Strategy
Brand Reflection Form 2-3 Hours Strategy Call Brand Purpose and Story Brand Values Brand Tone of Voice Mission and Vision Statement Audience Analysis Target Audience Personas Industry Problems & Solutions Competitor Analysis and Placement Mood Boards and Creative Directions
Visual Brand Identity
Logo Suite (primary, secondary, and marks) Brand Marks Custom Brand Elements Brand Patterns 5 Instagram Highlight Covers Color Palette Guide Typography Hierarchy Social Media Direction Brand Identity Guidelines
Skills and tools
Industries
Design
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