These guides specify brand-related rules and the foundational elements needed to define a brand.

Brand style guides include components like:

Color palettes: Primary and secondary palettes; accessible color combinations

Typography: Font family or specific typefaces; recommended HTML elements (for example, “subheadings should be H2 elements”)

Logos: Approved logo variations; when to use specific logos, wordmarks, or symbols; additional guidance on logo sizing, spacing, and color requirements

Imagery: Guidance on photography, illustration, or video styling