What's included

• Campaign Strategy

  Develop programmatic advertising strategies that align with the overall marketing objectives of the brand or company.

• Audience Segmentation

  Analyze data to identify and segment the target audience based on various criteria, such as demographics, interests, behavior, and browsing history.

• Media Buying

  Utilize demand-side platforms (DSPs) to bid on ad impressions in real-time, ensuring the ads are displayed to the target audience across various websites and apps.

• Ad Inventory Management

  Optimize and manage the allocation of ad budgets across different ad exchanges, publishers, and placements to achieve the best possible results.

• Data Analysis:

  Monitor campaign performance metrics, such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).

• A/B Testing

  Conduct experiments with different ad creatives, audience segments, and bidding strategies to identify the most effective combinations.

• Budget Allocation

  Allocate budgets effectively across various campaigns and channels to maximize performance and ROI.

• Ad Creative and Landing Page Optimization

  Collaborate with creative teams to design engaging ad creatives and optimize landing pages to improve the user experience and increase conversions.

• Ad Fraud Prevention

  Implement measures to detect and prevent ad fraud to ensure that advertising budgets are used efficiently.

• Reporting and Insights

  Provide regular reports to stakeholders with campaign performance data and actionable insights for future optimizations.

• Vendor Management

  Collaborate with ad tech partners, ad networks, data providers, and other vendors to enhance campaign effectiveness.