Programmatic Media ManagerWaleska Jungmann
Responsible for overseeing and executing programmatic advertising campaigns for a company or brand. Programmatic advertising involves the automated buying and selling of ad inventory through real-time bidding (RTB) platforms and algorithms. The primary goal of a programmatic media manager is to optimize the performance of digital advertising campaigns by reaching the right audience at the right time and maximizing return on investment (ROI).
What's included
Campaign Strategy
Develop programmatic advertising strategies that align with the overall marketing objectives of the brand or company.
Audience Segmentation
Analyze data to identify and segment the target audience based on various criteria, such as demographics, interests, behavior, and browsing history.
Media Buying
Utilize demand-side platforms (DSPs) to bid on ad impressions in real-time, ensuring the ads are displayed to the target audience across various websites and apps.
Ad Inventory Management
Optimize and manage the allocation of ad budgets across different ad exchanges, publishers, and placements to achieve the best possible results.
Data Analysis:
Monitor campaign performance metrics, such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).
A/B Testing
Conduct experiments with different ad creatives, audience segments, and bidding strategies to identify the most effective combinations.
Budget Allocation
Allocate budgets effectively across various campaigns and channels to maximize performance and ROI.
Ad Creative and Landing Page Optimization
Collaborate with creative teams to design engaging ad creatives and optimize landing pages to improve the user experience and increase conversions.
Ad Fraud Prevention
Implement measures to detect and prevent ad fraud to ensure that advertising budgets are used efficiently.
Reporting and Insights
Provide regular reports to stakeholders with campaign performance data and actionable insights for future optimizations.
Vendor Management
Collaborate with ad tech partners, ad networks, data providers, and other vendors to enhance campaign effectiveness.
Waleska's other services
Contact for pricing
Tags
Google Ads
Data Analyst
Digital Marketer
Marketing Strategist
Service provided by
Waleska Jungmann El Salvador
Programmatic Media ManagerWaleska Jungmann
Contact for pricing
Tags
Google Ads
Data Analyst
Digital Marketer
Marketing Strategist
Responsible for overseeing and executing programmatic advertising campaigns for a company or brand. Programmatic advertising involves the automated buying and selling of ad inventory through real-time bidding (RTB) platforms and algorithms. The primary goal of a programmatic media manager is to optimize the performance of digital advertising campaigns by reaching the right audience at the right time and maximizing return on investment (ROI).
What's included
Campaign Strategy
Develop programmatic advertising strategies that align with the overall marketing objectives of the brand or company.
Audience Segmentation
Analyze data to identify and segment the target audience based on various criteria, such as demographics, interests, behavior, and browsing history.
Media Buying
Utilize demand-side platforms (DSPs) to bid on ad impressions in real-time, ensuring the ads are displayed to the target audience across various websites and apps.
Ad Inventory Management
Optimize and manage the allocation of ad budgets across different ad exchanges, publishers, and placements to achieve the best possible results.
Data Analysis:
Monitor campaign performance metrics, such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).
A/B Testing
Conduct experiments with different ad creatives, audience segments, and bidding strategies to identify the most effective combinations.
Budget Allocation
Allocate budgets effectively across various campaigns and channels to maximize performance and ROI.
Ad Creative and Landing Page Optimization
Collaborate with creative teams to design engaging ad creatives and optimize landing pages to improve the user experience and increase conversions.
Ad Fraud Prevention
Implement measures to detect and prevent ad fraud to ensure that advertising budgets are used efficiently.
Reporting and Insights
Provide regular reports to stakeholders with campaign performance data and actionable insights for future optimizations.
Vendor Management
Collaborate with ad tech partners, ad networks, data providers, and other vendors to enhance campaign effectiveness.
Waleska's other services
Contact for pricing