If the client is looking to market a specific product, service, or feature of their business a 30s high-energy motion graphics video is a great wait to do it. The first step is to have a meeting about the goal of the video and discuss what you are promoting. The second step is to create a mood board to help visualize the mood, tone, and design of the piece. Then there is the collection of assets - footage, fonts, stock images, music, sound effects, etc. Once those are defined we can start the animation and editing process. This whole process usually takes 1 week. After that, we develop style frames from which the client can pick the design direction. Once the style is picked we move on to the rough cut with rough animation of the graphics. This whole process can take between 2 to 3 weeks depending on how labour-intensive the feedback is.