Brand Visual Identity Design + Strategy by Arabelle Sanchez

Brand Visual Identity Design + Strategy

Arabelle Sanchez

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About this service

Summary

"A brand is not a logo or a corporate identity system. It's a person's gut feeling about a product, service, or company. It must become a guarantee of trustworthy behavior." — Marty Neumeier

So, how do you trigger that gut feeling? If someone could describe your brand in one word, what would it be? How can you create a strong sense of recognition, showing you’re the right choice for their needs or problems? How do you ensure your brand is seen, heard, and understood by your audience?

In a world crowded with brands, it's easy to get caught up in the competition. But building a great brand takes time, authenticity, and resonance to make a meaningful impact on the right audience.

This Service Is Ideal If You Are:

A startup looking to create a strong brand

An ethical or sustainable brand wanting to promote conscious production practices

Revamping the overall branding of an existing business

A content creator, coach, or guru aiming to build a personal brand online

Wanting to create an unforgettable, timeless brand

Process

Together, we’ll work to transform your brand’s visual identity and strategy in three steps:

Diagnose the Problem We’ll identify your brand’s current challenges, whether it's inconsistent visuals, lack of market clarity, or outdated branding. This step is crucial to understanding what’s holding your brand back and where improvements are needed.

Create and Implement a Plan We’ll develop a comprehensive strategy that includes brand positioning, visual identity, and marketing direction. This plan will define your brand’s unique voice, visuals, and approach, ensuring it stands out in the market.

Monitor and Refine the Strategy After launching the new brand visuals and strategy, we’ll monitor their performance. We’ll track key metrics, gather feedback, and refine the approach to ensure ongoing alignment with your brand goals.

FAQs

✨ How long will it take to complete this project?
Typically, a branding project takes about 1-2 months to complete. This isn't just about aesthetics; it involves a thorough branding strategy process. You'll be presented with 2-3 initial concepts for comparison or combination. Then, we'll refine until it's just right for you.
✨ What's your payment process?
Contra will request the full payment upfront, but will only deposit 50% into my account via Stripe, with the other 50% held until the project is completed. Please note, Stripe charges a processing fee for each payment, but rest assured, Contra never stores your credit card information.
✨ Do you work with international clients?
Absolutely! Distance is no barrier to collaboration. Once you hire me, I'll provide you with a link to a project management tool where we can collaborate and track progress before presenting the initial concepts.
✨ I already have my logo. Can you help with other design assets?
Yes, of course! No problem.

What's included

Brand Pillars
Unearth the core of your brand—its identity, mission, and vision. Together, we’ll define the foundational elements that shape your brand and help you stand out with clarity and purpose.
Brand Assets
Equip your brand with all the visual essentials it needs to thrive. From logos and typography to photos and mockups, I’ll ensure your brand identity is consistent and professional across all platforms. This includes social media templates, reels, posters, brochures, and a detailed PDF brand guide to keep your visuals cohesive and effective.
Brand & Marketing Strategy
Chart a clear path for your brand’s success. I’ll help you define your unique market position and craft strategies to reach your goals. Whether you're an entrepreneur or a small team, I’ll simplify the process of building a strong brand presence.
Back-and-Forth Collaboration
You’ll be included in every step of the process via a project management tool that tracks our progress. We’ll maintain constant communication to share ideas and feedback, ensuring you’re part of the design process from start to finish.

Example projects