Branding, Illustration, MarketeerMichael Johnson
I design brand systems that are as clear as they are memorable—rooted in strategy, built for accessibility, and engineered to scale across web, print, and social. My process blends tight positioning work with systems thinking, so you don’t just get a logo—you get a toolkit: guidelines, templates, and components that your team can actually use from day one. If you value crisp, modern aesthetics with meticulous handoff (Figma + Adobe), we’ll be a great fit.
What's included
Strategy & Direction
Creative brief (goals, audience, tone, success metrics)
Moodboard & visual direction (1–2 refined routes with rationale)
Content outline / copy deck (headlines, subheads, CTA language, meta copy)
Brand Assets
Logo pack (primary/secondary/mark) in SVG, PDF, EPS, PNG (1x/2x), WebP
Color system (HEX, RGB, CMYK; light/dark usage rules)
Typography spec (web + print pairings, sizing scale, fallbacks)
Micro-brand elements (icon set, patterns, backgrounds, illustration styles)
Favicon set & app icons (ICO, PNG, SVG; multiple sizes)
Social & OG image templates (Twitter/X, LinkedIn, Facebook, Open Graph)
High-Fidelity Mockups
Exported screens (PNG/WebP @1x/@2x) for each breakpoint
Photoshop mockup (layered .PSD or layered TIFF as requested) using a real office interior background
Layered print-ready PDF of the hero section (for stakeholder review)
Brand-on-environment previews (e.g., signage or stationery hero, if in scope)
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Graphic Designer
Logo Designer
Packaging Designer
Service provided by
Michael Johnson Chicago, USA
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- Followers
Branding, Illustration, MarketeerMichael Johnson
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Graphic Designer
Logo Designer
Packaging Designer
I design brand systems that are as clear as they are memorable—rooted in strategy, built for accessibility, and engineered to scale across web, print, and social. My process blends tight positioning work with systems thinking, so you don’t just get a logo—you get a toolkit: guidelines, templates, and components that your team can actually use from day one. If you value crisp, modern aesthetics with meticulous handoff (Figma + Adobe), we’ll be a great fit.
What's included
Strategy & Direction
Creative brief (goals, audience, tone, success metrics)
Moodboard & visual direction (1–2 refined routes with rationale)
Content outline / copy deck (headlines, subheads, CTA language, meta copy)
Brand Assets
Logo pack (primary/secondary/mark) in SVG, PDF, EPS, PNG (1x/2x), WebP
Color system (HEX, RGB, CMYK; light/dark usage rules)
Typography spec (web + print pairings, sizing scale, fallbacks)
Micro-brand elements (icon set, patterns, backgrounds, illustration styles)
Favicon set & app icons (ICO, PNG, SVG; multiple sizes)
Social & OG image templates (Twitter/X, LinkedIn, Facebook, Open Graph)
High-Fidelity Mockups
Exported screens (PNG/WebP @1x/@2x) for each breakpoint
Photoshop mockup (layered .PSD or layered TIFF as requested) using a real office interior background
Layered print-ready PDF of the hero section (for stakeholder review)
Brand-on-environment previews (e.g., signage or stationery hero, if in scope)
Contact for pricing