Branding, Illustration, Marketeer

Michael Johnson

Contact for pricing

About this service

Summary

I design brand systems that are as clear as they are memorable—rooted in strategy, built for accessibility, and engineered to scale across web, print, and social. My process blends tight positioning work with systems thinking, so you don’t just get a logo—you get a toolkit: guidelines, templates, and components that your team can actually use from day one. If you value crisp, modern aesthetics with meticulous handoff (Figma + Adobe), we’ll be a great fit.

What's included

  • Strategy & Direction

    Creative brief (goals, audience, tone, success metrics) Moodboard & visual direction (1–2 refined routes with rationale) Content outline / copy deck (headlines, subheads, CTA language, meta copy)

  • Brand Assets

    Logo pack (primary/secondary/mark) in SVG, PDF, EPS, PNG (1x/2x), WebP Color system (HEX, RGB, CMYK; light/dark usage rules) Typography spec (web + print pairings, sizing scale, fallbacks) Micro-brand elements (icon set, patterns, backgrounds, illustration styles) Favicon set & app icons (ICO, PNG, SVG; multiple sizes) Social & OG image templates (Twitter/X, LinkedIn, Facebook, Open Graph)

  • High-Fidelity Mockups

    Exported screens (PNG/WebP @1x/@2x) for each breakpoint Photoshop mockup (layered .PSD or layered TIFF as requested) using a real office interior background Layered print-ready PDF of the hero section (for stakeholder review) Brand-on-environment previews (e.g., signage or stationery hero, if in scope)

Skills and tools

Graphic Designer

Logo Designer

Packaging Designer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Adobe XD

Adobe XD

Figma

Figma

Industries

Marketing