What's included

• BRAND BOOK

  A document containing the brand's essence and identity. Brand Overview • Brand Identity: A series of defining concepts for the brand. • Brand Mission: A statement that describes the brand’s purpose and goals. • Brand Vision: The long-term aspirations and impact the brand aims to achieve. • Brand Values: Core principles and beliefs that drive the brand. Brand Voice • Tone of Voice: • Description of the brand’s personality and how it should come across in communication. • Examples of preferred language and phrasing. • Key Messages: • Core messages and taglines. • Elevator pitch and value propositions. • Guidelines for writing copy for various platforms

• BRAND GUIDELINES

  A comprehensive document that outlines the rules and standards for using and presenting a brand's image. It ensures consistency across all forms of communication and helps maintain the brand’s integrity and identity. Usage Rules: • Who is authorized to use brand assets. • How to obtain approval for new materials. • Procedures for updating the brand book. Logo Usage: • Different versions of the logo. • Correct and incorrect ways to use the logo. • Clear space and minimum size requirements. Color Palette: • Primary and secondary colors. • Hex, RGB, and CMYK color codes. • Usage examples for each color. Typography: • Primary and secondary fonts. • Font sizes and styles for different types of content. • Guidelines for web and print use. Imagery and Photography: • Style and tone of images that should be used. • Do’s and don’ts for photography. • Examples of approved imagery.

• BRAND APPLICATIONS

  A catalogue of 12 brand applications of the costumer's choice. A few category examples: • Stationery • Uniforms • Marketing Materials • Digital Presence • Simple Packaging All the materials are delivered in folders with editable files and the reference mockups.