What's included

• Creating your Brand Story, Vision, and Mission

  Brand Strategy Workshop Join me for a 1.5-hour virtual brand strategy workshop where we'll use a digital whiteboard to uncover the true essence, personality, and purpose of your brand. This workshop will help you understand why your brand exists and how it can make a positive impact!

• Logo Design

  Primary logo: The main version used most frequently. Secondary logo: Variations for different contexts and uses. Icon or brand mark: Simplified version of the logo for smaller applications.

• Color Palette Creation

  Primary colors: The main colors representing the brand. Secondary colors: Complementary colors for additional design flexibility. Neutral colors: Background and accent colors.

• Typography

  Primary fonts: The main fonts used in all brand communications. Secondary fonts: Complementary fonts for headings, body text, and accents. Font styles and weights: Guidelines on font usage, including sizes and line spacing.

• Imagery Aesthetic Guidelines

  Guidelines for photography, illustrations, and graphics that align with the brand’s aesthetic. Filters, treatments, and overlays to maintain a consistent look.

• Custom Designs/ Brand Elements

  Custom patterns, textures, or backgrounds that can be used in various design materials.

• Iconography

  Custom icons and symbols that align with your brand’s visual style!

• Brand Voice & Copywriting

  Guidelines on the brand’s communication style, including language, tone, and messaging principles.

• Business Stationary

  I will create professional and stand-out business cards, letterheads, envelopes, and email signatures.

• Marketing Materials

  Templates for brochures, flyers, posters, and other promotional items. It will depend on what your brand NEEDS to succeed.

• All Assets for Socials

  If you want to be seen as a creative brand that flourishes in its industry, all online assets will make a difference in your brand's appeal and online presence. Website design elements such as buttons, banners, and icons.

• Branding Kit

  A brand style guide is a document that outlines the guidelines and specifications for a brand's visual identity, including its logo, typography, color palette, and other design elements. It serves as a reference for anyone creating branded materials, ensuring consistency and coherence across all marketing and communication channels.