Brand Identity Creation by Nicole Anson

Brand Identity Creation by Nicole AnsonBrand Identity Creation by Nicole Anson

Brand Identity Creation

Nicole Anson

Starting at

500

About this service

Summary

Your business needs more than just a logo. You need an entire brand identity that communicates your values and unique factors that are why your ideal clients choose you.

My Process:

Discovery: We'll talk about your goals for the project, the project timeline, and finalize deliverable and pricing expectations.

Pre-Kickoff: Before your project kick-off, you'll complete a questionnaire about your business. I'll start doing market research and create a mood board to make sure we're in agreement on the direction.

Project Design: I'll create the project deliverables based on the moodboard we've agreed upon.

Feedback: I'll send you a branding summary image that lets you see an overview of the deliverables. We can do up to two rounds of revisions based on your feedback.

Project Close-out: Upon final approval and payment completion, I'll deliver all final brand files to you in the various formats-- all nicely organized in folders so you know exactly which file to use for each function.

What's included

Primary Logo
The logo you'll use more often. Often the most elaborate.
Secondary Logo
An alternate logo. Typically less elaborate and used in spaces where the primary logo wouldn't fit well.
Submark
The most compact design. Often used for social media, stickers, watermarks, and favicons.
Branding Guidelines
An in-depth branding guidelines pdf that includes audience research, brand strategy, logo usage, color usage, typography usage, photography guidelines, and brand voice guidelines.
Final Brand Files
Logo file types included are SVG, PDF, EPS, JPG, and PNG. Logo files are delivered in the following variations: Full Color (RGB and CMYK), One Color, and White. Additional brand files include icons and a custom brand pattern.

Duration

2 Weeks

Skills and tools

Brand Design

Affinity Designer

Affinity Publisher

Canva

Google Drive

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