Brand Identity Creation

Nicole Anson

(0)

Starting at

$

500

About this service

Summary

Your business needs more than just a logo. You need an entire brand identity that communicates your values and unique factors that are why your ideal clients choose you.
My Process:
Discovery: We'll talk about your goals for the project, the project timeline, and finalize deliverable and pricing expectations.
Pre-Kickoff: Before your project kick-off, you'll complete a questionnaire about your business. I'll start doing market research and create a mood board to make sure we're in agreement on the direction.
Project Design: I'll create the project deliverables based on the moodboard we've agreed upon.
Feedback: I'll send you a branding summary image that lets you see an overview of the deliverables. We can do up to two rounds of revisions based on your feedback.
Project Close-out: Upon final approval and payment completion, I'll deliver all final brand files to you in the various formats-- all nicely organized in folders so you know exactly which file to use for each function.

What's included

  • Primary Logo

    The logo you'll use more often. Often the most elaborate.

  • Secondary Logo

    An alternate logo. Typically less elaborate and used in spaces where the primary logo wouldn't fit well.

  • Submark

    The most compact design. Often used for social media, stickers, watermarks, and favicons.

  • Branding Guidelines

    An in-depth branding guidelines pdf that includes audience research, brand strategy, logo usage, color usage, typography usage, photography guidelines, and brand voice guidelines.

  • Final Brand Files

    Logo file types included are SVG, PDF, EPS, JPG, and PNG. Logo files are delivered in the following variations: Full Color (RGB and CMYK), One Color, and White. Additional brand files include icons and a custom brand pattern.

Duration

2 Weeks

Skills and tools

Brand Designer
Affinity Designer
Affinity Publisher
Canva
Google Drive

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