Give your campaign one clear creative direction and a practical standard for the team producing it.

I will lead the creative direction for one campaign across up to three channels over four weeks. You receive a focused brief, two initial visual routes, one developed direction, reference layouts, production guidance and weekly reviews of the team's work.

The package includes up to 16 hours of creative direction, including four 45-minute review sessions, written feedback and two refinement rounds. It suits a business with a designer, internal team or agreed production supplier that needs consistent senior direction.

Finished asset production, full rebranding, photography, CGI production and paid media are separate. You retain final approval and the agreed production team creates the campaign assets.

DELIVERABLES

One 60-minute kickoff covering audience, message, channels and constraints.

One campaign brief and creative success criteria.

Two initial visual routes presented as original moodboards.

One developed direction with colour, type, imagery and layout guidance.

Up to three reference layouts showing the direction across three agreed channels.

Four weekly review calls of up to 45 minutes.

Written feedback on up to 12 production assets supplied in four weekly batches.

A final direction and handover document.

Up to 16 total hours across 28 days, including all calls and preparation.

Two consolidated refinement rounds for the selected direction.

PROCESS

Define the brief and develop the initial visual routes.

Build the selected direction and guide weekly production reviews.

Consolidate the campaign standards and hand over the direction pack.

CLIENT INPUTS

What campaign are you launching, for whom and with what message?

Which three channels and key asset formats matter most?

Which existing brand rules, assets and references should guide the work?

Who will produce the assets and who gives final creative approval?

What are the launch date, production constraints and review availability?

SCOPE LIMITS No finished production asset set, full brand identity, copywriting programme, new photography, 3D production, media buying, unlimited reviews, subcontractor budget or studio staffing. Reference layouts explain the direction and are not a complete launch asset package.

The delivery period begins after complete inputs and scope approval.

COMPLETION AND HANDOVER Complete when the agreed direction, campaign brief, review notes and final handover are delivered within 16 hours over 28 days, covering up to three channels and four review meetings. Two consolidated refinement rounds are included. This covers direction and review; production of campaign assets is separately scoped.

Delivery starts once the brief, required materials and agreed access are complete. Any delay affecting the delivery date is agreed through Contra.