For founders and small business owners who are just getting started and need a clean, professional brand presence without the complexity of a full identity system.

The Brand Starter gives you a focused, intentional visual foundation — a wordmark or simple logo mark, a core color palette, and type choices that hold up across business cards, social media, and basic print collateral. Strategy-informed, execution-ready, and built to grow with you.

This is the right service if you're launching your first brand, refreshing a dated look, or need something professional before you're ready for a full system.

Primary wordmark or logo mark (+ 1 simplified variation)

Core color palette

Typography selection

Brand usage guide

All files delivered in AI, PDF, PNG, and SVG formats (web and print ready)