What's included

• Brand Brief

  We distill the brand's core identity, values, and objectives into a clear, actionable guide. This ensures every creative decision (from logo design to messaging) aligns with the brand's essence and business goals. Purpose: -Define the brand's personality, audience, and unique positioning. -Establish a consistent visual and verbal identity. -Guide all future branding and marketing efforts.

• Terms & Conditions

  I'll send you a document with: 1. Timing 2. Revisions 3. Payment 4. Ownership 5. Cancellation 6. Confidentiality

• Brand analysis

  I conduct a 360° evaluation of the brand, both internal (identity, values, strengths/weaknesses) and external (market, competitors, audience, trends), to build a strategic foundation. Key Focus Areas: -Internal Audit: Mission, vision, unique value, and current branding. -External Research: Competitor benchmarking, industry trends, and cultural relevance. -Target Audience: Behaviors, preferences, and unmet needs. -Application Context: Where the brand will live (digital, physical, packaging, etc.). Outcome: A data-driven strategy that ensures the brand stands out, connects emotionally, and thrives in its market.

• Brand DNA

  The Process: I define the core essence of your brand (its personality, purpose, and emotional appeal) through: 1. Discovery: Deep-dive into your mission, values, and unique story. 2. Audience Alignment: Identify what resonates with your ideal customers. 3. Competitive Differentiation: Pinpoint what sets you apart in the market. 4. Expression Framework: Translate this into visual/verbal identity (logo, tone, colors, etc.). Outcome: A crystallized brand DNA that guides all decisions, ensuring consistency, authenticity, and memorability across every touchpoint.

• Brandboard and Sketches

  I curate a visual mood board that captures the brand’s future aesthetic, using: 1. Style References: Colors, typography, textures, and imagery that reflect the brand’s DNA. 2. Industry Trends: Aligned with market expectations while standing out. 3. Competitor Contrast: Visual differentiation to avoid blending in. 4. Emotional Triggers: Graphics that evoke the desired audience reaction (e.g., trust, excitement, luxury). Outcome: A clear visual direction, approved before final designs, to ensure the brand’s look and feel resonate with the client’s vision and audience.

• Final Delivery & Creative Guidelines

  What You’ll Receive: 1. Final Brand Identity Pack (PDF) – Includes: -Logo variations (primary, secondary, submarks) -Color palette (CMYK, RGB, HEX) + typography system -Stationery design -Logo animation or illustrations 2. Visual examples (mockups) + usage rules -Editable Files (AI, EPS, PNG, JPEG) – For print/digital use -Optional Platform Files (Canva, etc.) – If needed for your team -Creative Direction Guide – How to apply branding consistently (social media, packaging, merch, etc.) My Workflow: a. Research-Driven Proposal (Based on strategy + client input) b. Collaborative Feedback (Open to adjustments after brandboard/sketches) c. Final Polish (Refinements before delivery) Flexibility: Need tweaks post-delivery? Let’s discuss! (Minor edits are included; major changes are quoted separately).