Branding packGrazie Guevara
Brands aren't just logos, they're living stories. I don't just design, I become your creative partner, teaching you how to nurture your brand long after our project ends. More than a designer, you gain a friend who'll champion your vision during the process and remain your go-to support system for all things branding. Together, we'll build something authentic that grows with you.
What's included
Brand Brief
We distill the brand's core identity, values, and objectives into a clear, actionable guide. This ensures every creative decision (from logo design to messaging) aligns with the brand's essence and business goals.
Purpose:
-Define the brand's personality, audience, and unique positioning.
-Establish a consistent visual and verbal identity.
-Guide all future branding and marketing efforts.
Terms & Conditions
I'll send you a document with:
1. Timing
2. Revisions
3. Payment
4. Ownership
5. Cancellation
6. Confidentiality
Brand analysis
I conduct a 360° evaluation of the brand, both internal (identity, values, strengths/weaknesses) and external (market, competitors, audience, trends), to build a strategic foundation.
Key Focus Areas:
-Internal Audit: Mission, vision, unique value, and current branding.
-External Research: Competitor benchmarking, industry trends, and cultural relevance.
-Target Audience: Behaviors, preferences, and unmet needs.
-Application Context: Where the brand will live (digital, physical, packaging, etc.).
Outcome: A data-driven strategy that ensures the brand stands out, connects emotionally, and thrives in its market.
Brand DNA
The Process:
I define the core essence of your brand (its personality, purpose, and emotional appeal) through:
1. Discovery: Deep-dive into your mission, values, and unique story.
2. Audience Alignment: Identify what resonates with your ideal customers.
3. Competitive Differentiation: Pinpoint what sets you apart in the market.
4. Expression Framework: Translate this into visual/verbal identity (logo, tone, colors, etc.).
Outcome: A crystallized brand DNA that guides all decisions, ensuring consistency, authenticity, and memorability across every touchpoint.
Brandboard and Sketches
I curate a visual mood board that captures the brand’s future aesthetic, using:
1. Style References: Colors, typography, textures, and imagery that reflect the brand’s DNA.
2. Industry Trends: Aligned with market expectations while standing out.
3. Competitor Contrast: Visual differentiation to avoid blending in.
4. Emotional Triggers: Graphics that evoke the desired audience reaction (e.g., trust, excitement, luxury).
Outcome: A clear visual direction, approved before final designs, to ensure the brand’s look and feel resonate with the client’s vision and audience.
Final Delivery & Creative Guidelines
What You’ll Receive:
1. Final Brand Identity Pack (PDF) – Includes:
-Logo variations (primary, secondary, submarks)
-Color palette (CMYK, RGB, HEX) + typography system
-Stationery design
-Logo animation or illustrations
2. Visual examples (mockups) + usage rules
-Editable Files (AI, EPS, PNG, JPEG) – For print/digital use
-Optional Platform Files (Canva, etc.) – If needed for your team
-Creative Direction Guide – How to apply branding consistently (social media, packaging, merch, etc.)
My Workflow:
a. Research-Driven Proposal (Based on strategy + client input)
b. Collaborative Feedback (Open to adjustments after brandboard/sketches)
c. Final Polish (Refinements before delivery)
Flexibility: Need tweaks post-delivery? Let’s discuss! (Minor edits are included; major changes are quoted separately).
FAQs
You’ll see early concepts (not surprises). I tweak until it’s unmistakably you.
I research first, design later. Show me your competition, and I'll figure out what makes you different.
Because cheap branding costs more later. I build strategic foundations, not just pretty logos, so you stand out and save on fixes.
You'll receive ready-to-use kits (Canva, templates, cheat sheets) so anyone can capture your brand's style. I'm available to help with any issues.
Grazie's other services
Contact for pricing
Tags
Adobe Illustrator
Adobe Photoshop
CapCut
Google Drive
Trello
Brand Design
Creative Director
Graphic Designer
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Grazie Guevara Valencia, Venezuela
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Branding packGrazie Guevara
Contact for pricing
Tags
Adobe Illustrator
Adobe Photoshop
CapCut
Google Drive
Trello
Brand Design
Creative Director
Graphic Designer
Brands aren't just logos, they're living stories. I don't just design, I become your creative partner, teaching you how to nurture your brand long after our project ends. More than a designer, you gain a friend who'll champion your vision during the process and remain your go-to support system for all things branding. Together, we'll build something authentic that grows with you.
What's included
Brand Brief
We distill the brand's core identity, values, and objectives into a clear, actionable guide. This ensures every creative decision (from logo design to messaging) aligns with the brand's essence and business goals.
Purpose:
-Define the brand's personality, audience, and unique positioning.
-Establish a consistent visual and verbal identity.
-Guide all future branding and marketing efforts.
Terms & Conditions
I'll send you a document with:
1. Timing
2. Revisions
3. Payment
4. Ownership
5. Cancellation
6. Confidentiality
Brand analysis
I conduct a 360° evaluation of the brand, both internal (identity, values, strengths/weaknesses) and external (market, competitors, audience, trends), to build a strategic foundation.
Key Focus Areas:
-Internal Audit: Mission, vision, unique value, and current branding.
-External Research: Competitor benchmarking, industry trends, and cultural relevance.
-Target Audience: Behaviors, preferences, and unmet needs.
-Application Context: Where the brand will live (digital, physical, packaging, etc.).
Outcome: A data-driven strategy that ensures the brand stands out, connects emotionally, and thrives in its market.
Brand DNA
The Process:
I define the core essence of your brand (its personality, purpose, and emotional appeal) through:
1. Discovery: Deep-dive into your mission, values, and unique story.
2. Audience Alignment: Identify what resonates with your ideal customers.
3. Competitive Differentiation: Pinpoint what sets you apart in the market.
4. Expression Framework: Translate this into visual/verbal identity (logo, tone, colors, etc.).
Outcome: A crystallized brand DNA that guides all decisions, ensuring consistency, authenticity, and memorability across every touchpoint.
Brandboard and Sketches
I curate a visual mood board that captures the brand’s future aesthetic, using:
1. Style References: Colors, typography, textures, and imagery that reflect the brand’s DNA.
2. Industry Trends: Aligned with market expectations while standing out.
3. Competitor Contrast: Visual differentiation to avoid blending in.
4. Emotional Triggers: Graphics that evoke the desired audience reaction (e.g., trust, excitement, luxury).
Outcome: A clear visual direction, approved before final designs, to ensure the brand’s look and feel resonate with the client’s vision and audience.
Final Delivery & Creative Guidelines
What You’ll Receive:
1. Final Brand Identity Pack (PDF) – Includes:
-Logo variations (primary, secondary, submarks)
-Color palette (CMYK, RGB, HEX) + typography system
-Stationery design
-Logo animation or illustrations
2. Visual examples (mockups) + usage rules
-Editable Files (AI, EPS, PNG, JPEG) – For print/digital use
-Optional Platform Files (Canva, etc.) – If needed for your team
-Creative Direction Guide – How to apply branding consistently (social media, packaging, merch, etc.)
My Workflow:
a. Research-Driven Proposal (Based on strategy + client input)
b. Collaborative Feedback (Open to adjustments after brandboard/sketches)
c. Final Polish (Refinements before delivery)
Flexibility: Need tweaks post-delivery? Let’s discuss! (Minor edits are included; major changes are quoted separately).
FAQs
You’ll see early concepts (not surprises). I tweak until it’s unmistakably you.
I research first, design later. Show me your competition, and I'll figure out what makes you different.
Because cheap branding costs more later. I build strategic foundations, not just pretty logos, so you stand out and save on fixes.
You'll receive ready-to-use kits (Canva, templates, cheat sheets) so anyone can capture your brand's style. I'm available to help with any issues.
Grazie's other services
Contact for pricing