Helping people with purpose create and expand their brand
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About this service
Summary
Let's work together to create a brand identity that feels genuinely you - no cookie-cutter solutions here. We'll dive into your story and values, then bring them to life through every element, from your logo and colours to the way your brand speaks. The end result? A brand toolkit that helps you connect with your audience naturally, whether you're sending an email or launching a campaign.
Process
Kick-off call and brief creation
We'll start with a relaxed but focused conversation about your vision, goals, and what makes your business unique. Together, we'll shape these insights into a clear creative brief that acts as our roadmap, making sure we're all aligned on what success looks like for your brand.
Market research
Time to dig deeper. We'll analyse your competitors, spot gaps in the market, and really understand what makes your target audience tick. This isn't just about gathering data – it's about uncovering opportunities that will help your brand stand out and connect with the right people.
Ideation - moodboarding & concept creation
Here's where creativity meets strategy. Using our research insights, we'll explore different visual directions through carefully curated moodboards and initial concepts. We'll experiment with colours, shapes, and styles that capture your brand's personality, giving you a clear picture of possible directions we could take.
Design & concept development
With your chosen direction as our guide, we'll craft each element of your brand identity – from your logo to your typography, colour palette, and beyond. We'll refine and iterate based on your feedback, making sure every detail feels right and works together seamlessly.
Final production
This is where everything comes together. We'll polish every element to perfection and package up your complete brand toolkit, including all the files and guidelines you'll need. We'll also make sure you know exactly how to use everything, so you can hit the ground running with your new brand identity.
What's included
Logo
A logo that reflects your brand's values, provided to work across a range of scales and platforms.
Visual Identity
The system which elevates a logo to become a brand - colours, fonts and usage rules to keep all of your messaging consistent and cohesive.
Social media assets
Templates for use across a variety of social media platforms depending on your needs, to ensure you have everything you need to market effectively.
Skills and tools
Brand Designer
Brand Strategist
Digital Marketer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Industries
Graphic Design
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