You will get a Conversion Rate Optimization (CRO) recommendations for your website (with UX/Usability taken into consideration) pointing out which parts can be improved and how to improve them - with simple Figma sketches to show concepts/needed direction.

👀 What do I pay attention to?

📌 Strategic Plan - in what order should we explain your offering, what is important to show, what we need to delete

📌 Short Copy - it's part of the design, every word matters

📌 Images - they need to be connected in an obvious way to your business niche, brand, and offer

📌 Icons - either they are painfully obvious or we're crowding the visual space

📌 Colors, Fonts, Shapes & Consistency - it all needs to play well with each other

📊 My thoughts on UX Design & Digital Marketing:

📌 Customers/Users have absurdly high expectations of digital products/websites nowadays

📌 Your indirect competition in ease-of-use is FaceBook, Instagram, WhatsApp, TikTok

📌 If you don't make your product/website painfully obvious to use, people will leave

📌 UX Design is not rocket science, those are simple rules that are not always easy to implement

📌 Customers/Users don't care about your brand, they care to know if you offer what they want, and they don't want to "work" to understand if you do, or be forced to "learn" how to get it from you

🛠 Tools:

- Figma (explaining concepts with low-fidelity sketches)

- Hotjar / Microsoft Clarity

🧰 Additional accessories:

- Google's Color Palette Tool

- Google's Type Scale Generator

- Contrast Checker

- Icon and Image databases

- Google's Material Design Guidelines

📝 About me:

✔️ Advising brands like L'Oreal, and Colgate on digital strategy/media buying

✔️ 4 years full-time as a Digital Communications Planner

✔️ 2 years Freelancing in UX Design

✔️ Digital Marketing Qualification Certificate (DIMAQ)

✔️ Google UX Design Professional Certificate

✔️ Master's Degree in Psychology

🥉3rd place in a 👨‍🚀NASA contest for 7 chosen participants to redesign parts of a Drone Interface

💲 The hourly rate is different from UX Design work because designing takes far more time where I need to iterate a lot and try how things fit - in my opinion that lowers the hourly for Figma/Design work. On audits, though, I only come up with recommendations for improvement with simple sketches to show concepts, and I'm using my years of experience to explain the needed direction - far more value distilled in a shorter time, which raises the rate.

📈 Ready to improve Your Revenue/User Retention/Lead Generation?

💬 Contact me.