What's included

• Full Google Ads Setup (From Scratch Build)

  Account + billing setup Conversion tracking (GTM/GA4) Keyword research & competitor mapping Campaign architecture design Ad group & asset group structuring Responsive Search Ads creation Demand Gen + YouTube ads setup Extensions setup Negative keyword frameworks

• Google Ads Account Audit & Diagnostic Report

  Google Ads Account Audit & Diagnostic Report Full structural audit Tracking & attribution analysis Keyword + audience diagnosis Conversion path breakdown Ads quality & relevance assessment CPA + ROAS leakage report Recommendations with action plan

• Campaign Optimization & Monthly Management

  Weekly optimization cycles Bid strategy refinement Scaling winners Killing low performers A/B testing Creative refresh Audience expansion Weekly reports CPA and ROAS monitoring Monthly strategy call

• Conversion Tracking Implementation

  GA4 setup Google Tag Manager setup Purchase event tracking Lead event tracking Form submission tracking Button click tracking E-commerce tracking Tag debugging Attribution model setup Most freelancers can’t do this — huge selling point.

• YouTube Ads Campaign Setup

  Script review Creative testing structure Demand Generation setup VSL funnel optimization Warm & cold audiences Keyword & channel targeting Performance tracking

• Demand Gen Campaign Setup

  Audience signal creation Custom segments (URLs, channels, keywords) Creative asset build Funnel optimization advice Scaling rules

• Google Search Ads for High Intent Traffic

  Keyword mapping Copywriting Competitor bidding Smart bidding strategies Search term optimization

• Landing Page & Funnel Optimization

  Conversion rate audit Recommendations for headlines, CTAs, layout Heatmap analysis (optional) Offer clarity review

• Monthly Performance Reporting & Strategy

  Summary of wins CPA movement ROAS insights Funnel bottlenecks Next month’s scale plan Clients LOVE strategy-level reporting.

• High-Scale Growth Roadmaps (for serious businesses)

  90-day scale plan Budget allocation Channel diversification Audience expansion Retargeting layers

• Competitor Research & Market Intelligence

  Using tools + manual crawling to discover: competitor keywords competitor ads competitor funnels competitor creatives

• Offer Consulting for Paid Ads

  Help them structure SLO Pricing strategy Funnel positioning VSL review Offer clarity