Brand Narrative Creation
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About this service
Summary
I created brand narratives for most of Facebook and Instagram's products for about a decade. Now, I can bring that to you. I help refine your brand messaging to better guide your communication and strategy. I'm flexible - we can work together to develop a new complete brand, or I can provide a lighter touch and create bespoke recommendations for you to create and promote your brand narrative.
Process
Phase 1: Discovery and Research
Internal stakeholder interviews: Gather perspectives from key individuals across different departments to understand internal perceptions of the brand and its values.
Internal stakeholder workshop: Virtual or in-person workshop with key stakeholders to align on brand messaging goals.
Customer research: Conduct surveys and analyze existing data to understand customer perceptions, needs, and expectations.
Competitive analysis: Evaluate the brand positioning, messaging, and visual identity of key competitors to identify opportunities for differentiation.
Market analysis: Review industry trends, best practices, and emerging technologies to ensure the brand strategy is relevant and future-proof.
Phase 2: Brand Strategy Development
Brand values articulation: Define the core values that drive your culture, products, and services.
Brand positioning: Develop a clear and concise brand positioning statement that differentiates your brand in the market.
Brand messaging: Craft key messages and a brand narrative that resonates with target audiences and communicates the brand's value proposition.
Brand personality: Define the personality traits that embody the brand and inform its communication style.
Phase 3: Creative Execution - Deliverables
Visual identity refinement: Refresh the existing visual identity, including logo, color palette, and typography, to align with the new brand strategy.
Brand and content guidelines document: Develop comprehensive brand guidelines to ensure consistent application of the brand across all touchpoints.
Marketing materials: Refresh of website copy plus one other core marketing material.
Phase 4: Implementation and Training
Internal rollout: Conduct workshops and training sessions to educate employees on the new brand strategy and empower them to become brand ambassadors.
External launch: Develop and execute a communication plan to introduce the refreshed brand to the market.
Ongoing monitoring and evaluation: Track key metrics to measure the effectiveness of the brand strategy and make adjustments as needed.
What's included
Brand Narrative
Deliverables Brand and content guidelines document: Develop comprehensive brand guidelines to ensure consistent application of the brand across all touchpoints. Marketing materials: Refresh of website copy plus one other core marketing material.
Skills and tools
Marketing Strategist
Business Strategist
Writer
Gmail
Google Ads
Google Analytics
SEMrush
Slack
Industries
Marketing