My approach to developing, organizing and maintaining PPC structures is based on the MVP principle (minimal viable product), I specialize in organizing campaigns in such a way that I can quickly and cost-effectively identify opportunities for growth or lack there of. What end up happening over time is that any ASIN under my management will reach it's "natural" position on Amazon in terms of sales volume.

Additionally, as the structure matures it becomes more flexible and able to easily adapt to market tribulations. A mature PPC structure can easily adapt to a plethora of market conditions while maintaining cost-effectiveness.

The initial step is to do an audit of the current PPC structure you have in place. After the audit, I will inform you if I believe I can add value to the structure you have in place or not. I can notice inefficiencies in the system, unexplored avenues of growth, and most often, a sloppy disorganized structure that is not able to deliver well-organized usable data. this is usually due to poorly throughout nomenclature or the lack of tendency for regular reporting,

The next step would be to reorganize and rename whatever is useful in the structure. This step ensures that moving forward the data will be organized in an easy-to-understand (both for myself and the client) intuitive way via Google Dox. At this point, we start with what I like to call backbone campaigns. This is a set of rudimentary 3 campaigns per family of products which will all be organized into separate portfolios. As the "backbone campaigns" are running and maturing the additional process of keyword mining takes place, based on the findings additional campaigns will be added within the first week. As time moves on, weekly monthly, and 75 lookback reports will be extracted regularly. The targets of interest get siphoned into new campaigns, as well as negative inefficient targets get marked as negatives. As the process goes on, the data and the development of the campaigns will start to naturally point to new avenues of growth. This inspires experiments based on the feedback and the portfolio grows. Not every experiment is meant to be a success, merely a pathway to other profitable avenues. This process goes on into perpetuity.