What's included

• Sales-Pipeline Map

  I walk through one full path a customer takes—from the first ad or social post, to the page they land on, all the way to checkout. I note exactly where most people leave. You get a clear, single-page PDF or Google Doc showing each stop, the big “leak,” and a short list of quick wins. Quantity: 1 map. Revisions: 1 small edit for clarity.

• High-Impact Test Plan

  From the leaks I find, I choose one change that should give the biggest boost (for example, a new headline, hero video, or button text). The plan explains: • what we will change and why, • the goal we will track (like added sales or sign-ups), • how long we must run the test so we have enough visitors to know the result is real and not just luck. (Math pros call this “statistical significance.”) Delivered as an easy-to-read Google Doc. Quantity: 1 plan. Revisions: 1 edit round.

• Single-Change Test & Launch

  I build the chosen change in your test tool (Optimizely, VWO, Google Optimize, etc.), set up tracking, and double-check it on phones and computers. Only this one change runs in that sales path until we have a clear answer. You also get a short checklist of what was done. Quantity: 1 live test every ~14 days (traffic-dependent). Revisions: 1 small tweak after launch if needed.

• Results & Next-Step Sheet

  When the test ends, you receive a plain-language PDF plus an optional 3-minute Loom video: • “Did the change win, lose, or tie?” • How much extra money or sign-ups it made (or did not make). • Simple next move—keep the change, improve it, or try a new idea. No heavy stats talk—just clear numbers and advice. Quantity: 1 results sheet per test. Revisions: 1 Q&A round for clarifications.

• Wireframes & Copy Pack (Add-On)

  Need design help to ship the winning idea fast? I create simple Figma sketches and fresh words (headline, sub-text, buttons) for up to two page sections. You hand these straight to your designer or developer. Quantity: up to 2 sections. Revisions: 2 edit rounds.

• Monthly Improvement Plan (Add-On)

  Want steady growth? Each month we repeat the steps above for every active pipeline—never more than one live test per pipeline at a time—so changes stay clean and results stay trustworthy. You also get a 30-minute call and a mini dashboard of key numbers. Quantity: up to 2 tests per month. Revisions: included inside each test cycle.