Branding—Basics

Javier Suárez

(0)

Starting at

2,000

About this service

Summary

Ideation Phase

The first step is to have a 1:1 workshop call where we discuss your business, goals and obstacles. We'll break down your business and figure out exactly who you are and who you are for.

This workshop will develop Consumer Profiles, your core foundation copy, as well as market positioning to help us develop the most effective visual system for your business' growth.

Build Phase

Next, based on our findings from our 1:1 workshop call, I'll develop the brand vision in the form of a PDF document. This document is the conceptual "look and feel" of what your business will look like. We'll explore colors, font pairings and other visuals that'll begin to represent your business. Once we're happy with the brand vision, we'll begin to develop business cards and any additional touchpoint designs. Those designs will be submitted as proofs for review.

Assembly Phase

Finally, all assets such as logos, business cards, social media templates and any additional touchpoints are finalized and delivered. A Brand Book, which is the on-paper blueprint for your business, is the last item delivered. We'll go over its parts together in one final call to make sure you're empowered to take control of any future brand development.

On that final call, we'll also go over a custom Social Media Strategy delivered as a PDF document. This will provide a simple strategy to get started on social media, as well as learn how to automate scheduling and posting for Facebook & Instagram.

What's included

Brand Book (PDF)
Comprehensive brand guidelines are delivered in the form of a PDF. This document includes brand foundation copy, target customer profiles, all logos and their uses, color palettes, a simple guide to creating new assets and other helpful resources for business growth.
Logo Suite
A collection of logo assets for both high-resolution print and digital uses. This may include primary logo and its variations, logomark, favicon & social media avatars. A PDF guide on how to use each of these is also included.
Business Cards
Included in this package are branded business cards to help you make the best first impression. As a gift from us, Included in this package are the first 200 business cards shipped anywhere in the U.S. for first time clients.
Social Media Strategy (PDF)
This is a custom, simple strategy for Facebook & Instagram. It includes a weekly schedule and a step-by-step guide on how to automate content scheduling & posting.
Social Media Templates
This includes (3) square templates, (1) banner template, (1) flyer template

Duration

1-2 weeks

Skills and tools

Brand Designer

Content Creator

Graphic Designer